The ultimate aim of this course is to give basic methodology of entrepreneurship so that students can jump from ideation level to commercialization. While learning this methodology, they can learn the dynamics of entrepreneurship ecosystem both in Turkish context and in other contexts, more particularly the contexts in which best entrepreneurial practices have already flourished.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
pınar sarp
Course Assistant(s)
Research Asst. Taha Yusuf Çakarel
Schedule
Wednesday, 13:00-14:50 @ Basın Ekspres Campus, L03
Wednesday, 15:00-16:50 @ Basın Ekspres Campus, L03
Thursday, 13:00-14:50 @ Basın Ekspres Campus, A203
Thursday, 15:00-16:50 @ Basın Ekspres Campus, A304
Office Hour(s)
S. Begüm Samur Teraman, Friday 13:00-15:00 @ Basin Ekspres Campus, Block B 6K-07.
Teaching Methods and Techniques
Lecture, discussion, article analysis, class exercises, movie series and Ted Talks.
Principle Sources
1. Eric Ries (2012). Yalın Yeni Girişim: Bugünün girişimcileri sürekli yeniliği kullanarak çok başarılı işleri nasıl ortaya çıkarır? Özyeğin Üniversitesi yayınları.
2. Alexander Osterwalder ve Yves Pigneur (2016). İş Modeli Üretimi: Optimist.
3. Steve Blank (2017). Girişimcinin El Kitabı: Boyut yayınları.
4. Girişimcilik ve İnovasyon Yönetimi (2016). Kahraman Çatı (ed.). Nobel Akademik Yayıncılık.
5. Girişimcilik Sözlüğü (2016). ARİNKOM, TTO Yayınları.
Other Sources
1. Bruce R. Barringer & R. Duane Ireland, Entrepreneurship: Successfully Launching New Ventures, Global Edition, Pearson.
2. Stephen Spinelli & Robert J. Adams (2015) New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill Education.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction and orientation to the course
Discussion
2. Week
Introduction to Entrepreneurship: What is entrepreneurship and why is it important?
Reading, Lecture, Article Analysis, Ted Talks
3. Week
Recognizing Opportunities and Generating Ideas
Reading,Lecture, In-class exercise
4. Week
Entrepreneurship MOVIE Series I
Movie
5. Week
Building a new venture team:
Team discovery and team formation activities
Reading, Lecture, In-class exercise, Ted Talks
6. Week
Business Model Canvas:
Introduction to ideation-commercialization activities
Reading,Lecture and in-class exercise
7. Week
Midterm Exam
Exam
8. Week
Lean Startup Methodology
Reading, Article Analysis
9. Week
Feasibility Analysis & Industry and Competitor Analysis
Reading, Lecture
10. Week
The Business Plan
Reading, Lecture
11. Week
Entrepreneurship Film Series II
Movie
12. Week
Assessing a New Venture’s Financial Strength and Viability & Getting Financing and Funding
Reading, Lecture, Guest Speaker
13. Week
Entrepreneurship Ecosystem and its players (in Turkey)
Lecture, Discussion and Article Analysis
14. Week
Elevator Pitch
Discussion and In-class exercise
15. Week
Final Exam
Assesment and evaluation
16. Week
Final Exam
Assesment and evaluation
17. Week
Final Exam
Assesment and evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Attendance
1
10
Final Exam
1
40
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in Turkish, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Realizing and making sense of the importance of entrepreneurship and the reasons of why it is highly supported by several institutions both in Turkey and in the world.
LO-2
Realizing and making sense of the process of new venture creation in which opportunities are discovered.
LO-3
Conducting feasibility analysis before launching the original idea and making necessary changes on the idea along the process if needed.
LO-4
Creating the business model canvas and all its sections to validate the idea.
LO-5
Writing effective and wise business plans, also the ways of communication.
