Today, rapidly changing environmental conditions create new opportunities, opportunities and dangers for businesses. In the face of these dangers and opportunities, the company has advantages and weaknesses compared to its competitors. In order to survive in the environment in which the business is located, it should analyze various situations, produce strategies and become superior to its competitors. In other words, in order to sustain life, the business must provide a competitive advantage to its competitors and maintain it in the long term. In this course, the strategies and related methods required for the business to survive in the short-medium-long term will be discussed and examined.
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Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Andaç Toksoy
Course Assistant(s)
Schedule
Monday, 09:00-12:50, Z-02
Office Hour(s)
Monday, 11:00-12:00, 8. Kat-B806
Teaching Methods and Techniques
-- Lectures, industry / case studies, analysis presentations and discussions, simulation application will be conducted with the course.
Principle Sources
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Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Strategic Management
lecturing, case studies
2. Week
Terms and concepts related to Strategic Management
lecturing, case studies
3. Week
External environment analysis: General Environment
lecturing, case studies
4. Week
External Environment analysis: Industry environment
lecturing, case studies
5. Week
Internal environment analysis: capabilities and functionsInternal environment analysis
lecturing, case studies
6. Week
Measuring environmental factors
lecturing, case studies
7. Week
Midterm
Midterm
8. Week
Midterm
Midterm
9. Week
Top Management Strategies: Corporate strategies
lecturing, case studies
10. Week
Business Management Strategies: Competitive Strategies
lecturing, case studies
11. Week
Divisional Strategies: Functional strategies
lecturing, case studies
12. Week
Divisional Strategies: Functional strategies
lecturing, case studies
13. Week
Case Study Analysis Presentation
lecturing, case studies
14. Week
Final exam
Final exam
15. Week
Final exam
Final exam
16. Week
Final exam
Final exam
17. Week
Final exam
Final exam
Assessments
Evaluation tools
Quantity
Weight(%)
Project(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in Turkish, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Will be able to define the concepts, theoretical and practical management processes related to the long-term survival of the business and provide competitive advantage, will be able to comprehend the relations and apply them.
LO-2
Will be able to analyze with a system approach, comprehend problems and produce long-term solutions by taking into account the external and internal environments in which businesses operate
LO-3
Will be able to structure businesses in the long term by taking into account their environmental factors, and will be able to propose and realize the necessary changes/transformations to provide superiority over the competition.
LO-4
Will be able to comprehend the principles of corporate governance with the professional ethics and responsibility awareness accepted in business life and will be able to manage the business in the long term in the light of these
LO-5
Resource-based individual and team strategic management in the field of research, communication, presentation skills (communicative skills).
