To give fundemental knowledge about Strategy and Performance at Profit and Non-Profit Organizations, SWOT Analysis, Resource Based Approach, Business and Corporate Strategies;Vertical Integration, Cost Leadership, Differentiation Flexibility, Tacid Agreements, Strategic Business Units, Diversification, Corporate M&A, International Strategies.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What is Strategy And The Strategic Management Process?
Business-Level Strategies- Flexibility And Real Options
Lecture, Discussion
8. Week
Business-Level Strategies- Flexibility And Real Options
Lecture, Discussion
9. Week
Midterm
Midterm
10. Week
Business-Level Strategies- Collusion
Lecture, Discussion
11. Week
Corporate Strategies- Vertical Integration
Lecture, Discussion
12. Week
Corporate Strategies- Corporate Diversification
Lecture, Discussion
13. Week
Corporate Strategies- Organizing To Implement Corporate Diversification
Lecture, Discussion
14. Week
Corporate Strategies- Strategic Alliances
Corporate Strategies- Mergers And Acquisitions
Lecture, Discussion
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Quizzes
1
20
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific, and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioral sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modeling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develop effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in a minimum of one foreign language.
PO-11
Acquires basic knowledge about sustainable business understanding, sustainable business functions, and the concept of sustainability.
PO-12
In line with the requirements of the digital age, they gain experience and knowledge to see and analyze the business as a whole, analyze market behavior, sales, and planning, budget management, financing, create a strategy, read competitor strategies, construct scenarios and performance evaluation skills through teamwork on a virtual simulation program.
PO-13
Having both basic computer usage knowledge and advanced Excel usage knowledge required by the business world for writing formulas, data analysis, modeling, and using macros.
PO-14
Acquires knowledge and skills about current information systems and how to use these systems in business problems.
writing formulas, data analysis, modeling, and using macros.
Learning Outcomes
LO-1
Describes the practical and integrative model of strategic management process that defines basic activities in strategic management.
LO-2
Demonstrates the knowledge and abilities in formulating strategies and strategic plans.
LO-3
Developing suggestions for change and development of a company's strategy.
LO-4
Analyzes the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement.
LO-5
Evaluates challenges faced by managers in implementing and evaluating strategies based on the nature of business, industry, and cultural differences
