Teaching one of the sub-functions of management, the marketing, and its basic concepts.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Meri Taksi Deveciyan
Course Assistant(s)
Schedule
thuesday 13.00-16.50
Office Hour(s)
by making an appointment with the instructor via e-mail
Karafakioğlu, Mehmet, Pazarlama İlkeleri, 5. Basım, Türkmen Yayınları, 2012
Other Sources
-News and magazines
Course Schedules
Week
Contents
Learning Methods
1. Week
First lesson-meeting-free chat on marketing
Lecture, class discussions about the current examples
2. Week
Subject, development, latest developments of marketing
Lecture, class discussions about the current examples
3. Week
The marketing environment, strategic planning and the role of marketing
Lecture, class discussions about the current examples
4. Week
Marketing research and information system
Lecture, class discussions about the current examples
5. Week
Market types, consumer market and consumer behavior
Lecture, class discussions about the current examples
6. Week
Industrial markets
Lecture, class discussions about the current examples
7. Week
Midterm Exam
Exam
8. Week
Market segmentation, target market selection and sales forecasting
Lecture, class discussions about the current examples
9. Week
Product
Lecture, class discussions about the current examples
10. Week
Price
Lecture, class discussions about the current examples,project presentation
11. Week
Promotion, personal selling and sales development, advertising and public relations
Lecture, class discussions about the current examples,project presentation
12. Week
Direct marketing and Internet marketing
Lecture, class discussions about the current examples,project presentation
13. Week
Distrubation
Lecture, class discussions about the current examples,project presentation
14. Week
Project
project presentation
15. Week
Final
Lecture, class discussions about the current examples
16. Week
Final
Lecture, class discussions about the current examples
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
20
Project(s)
1
30
Final Exam
1
50
Program Outcomes
PO-1
OP-1. Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
OP-2. Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
OP-3. Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
OP-4. Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
OP-5. Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
OP-6. Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
OP-7. Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
OP-8. Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
OP-9. Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
OP-10. Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
To comprehend basic marketing terms and understandings, can explain marketing subject, scope and features, modern marketing management and micro and macro external environmental factors that affect marketing. Explain the benefits and types of marketing, strategic business planning and the stages of the strategic marketing process.
LO-2
To learn marketing mix elements and discuss their applications. It can describe the stages from the product's entry into the market to its decline stage. It can explain the advantages and disadvantages of different pricing methods. To understand the role of distribution. To explain how Marketing Communication works. Can plan promotion mix elements and give examples.
LO-3
Understand how consumer purchasing decisions are made and describe the differences between consumer and organizational markets.
LO-4
Being able to define the basic methods of segmenting markets can explain the purpose of segmentation. Can explain market positioning and target market strategies.
LO-5
Students will be able to explain the relationships between macro-micro environmental factors and marketing.
