Graduate
Institute of Graduate Studies
e-Logistics
Anlık RSS Bilgilendirmesi İçin Tıklayınız.Düzenli bilgilendirme E-Postaları almak için listemize kaydolabilirsiniz.

e-Logistics Main Page / Program Curriculum / International Marketing and Logistics

International Marketing and Logistics

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ELOG 0204 International Marketing and Logistics 3/0/0 DE Turkish 6
Course Goals
Student will be able to discuss and analyze international marketing practices by eliminating their knowledge gaps in the field of international marketing.
Prerequisite(s) none
Corequisite(s) none
Special Requisite(s) Being interested in the subjects of marketing
Instructor(s) Assist. Prof. Dr. Didem Kayalıdereden
Course Assistant(s)
Schedule asenkron class
Office Hour(s) Dr. öğr. üyesi Didem Kayalıdereden - room B803
Teaching Methods and Techniques - Presentations and discussions
Principle Sources - Pazarlama İlkeleri, Mehmet Karafakioğlu (2012)

- Pazarlama Yönetimi Philip Kotler

-Tüketici Davranışları -Michael Solomon
Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week Introduction and History of marketing Presentation
2. Week Definition of marketing Presentation
3. Week Basics of marketing I Presentation
4. Week basics of Marketing II Presentation
5. Week Marketing as the supply chain Presentation
6. Week Marketing mix and trade Presentation
7. Week midterm break instead of exam you will present a project
8. Week midterm break instead of exam you will present a project
9. Week Competition in trade Presentation
10. Week Basics of branding Presentation
11. Week Positioning Presentation
12. Week Marketing of e-trade Presentation
13. Week Presentations Presentation
14. Week Final Exam
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)


Program Outcomes
PO-1Knows modern logistics activities and learns the basic legislation on these issues, deepens their knowledge at the level of expertise.
PO-2 Comprehends the developments and policies followed by Modern Logistics today and examines the institutions and organizations to follow these developments.
PO-3Knowing the basic features and economic life of the enterprises in the field of logistics, it monitors and analyzes its internal and external environment, and uses the information obtained in order to increase the education level of the society.
PO-4Recognizes the documents used in the fields related to logistics, organizes them, and together with the accounting skills, clearly explains the knowledge and practices he has to his colleagues, superiors and the people and organizations he serves, and creates new information by integrating it with the information in different disciplines.
PO-5Knows and applies the rules of opening to international markets with the knowledge of new marketing and sales techniques, takes responsibility in teamwork.
PO-6Have knowledge and awareness of occupational safety, worker health and environmental protection in matters related to the field of logistics and make evaluations on these issues.
PO-7Gains knowledge and awareness of basic legal knowledge, social responsibility, ethical values, social security rights, and corrects problems, along with the ability to follow and apply the legislation related to his / her profession.
PO-8In order to keep her / his personal and professional competence up to date, she / he takes part in the relevant communication networks, follows the changes related to the sector in which she works, constantly improves herself, and has applied knowledge.
PO-9Thanks to the practical training she / he received in the field of logistics, she / he analyzes complex problems, creates a synthesis from different ideas and evaluates the problems with a multi-faceted perspective.
PO-10Interprets and evaluates the classical and current theories used in the field of logistics and supply chain, taking into account the developments, changes and trends in the sector.
PO-11It designs and executes a strategy within the framework of quality processes for current problems in the field of logistics
PO-12Evaluates the problems with the knowledge and problem-solving skills gained in the field of logistics and organizes her / his studies at the level of expertise.
Learning Outcomes
LO-1 be able to define and synthesize marketing-related concepts and facts.
LO-2be able to analyze and test key marketing components.
LO-3be able to analyze the market environment and calculate and question inferences regarding marketing management and opportunities.
LO-4be able to query a business' marketing activities and test marketing programs.
LO-5follow the current developments in the field of marketing and be able to use this information critically in creating new strategies.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12