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Course Goals |
To understand the concepts and key theories relating to entrepreneurship To understand the characteristics of the entrepreneurial mindset To explore an entrepreneurial path and tools to overcome the initial challenges of building a business. To understand business operations and framework, To assess and identify new opportunities to start a new business To understand how to develop a business plan To apply problem solving steps to real life situations To make effective decisions and think creatively. |
Prerequisite(s) |
Course Code Course Name… |
Corequisite(s) |
Course Code Course Name… |
Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
Instructor(s) |
Assoc. Prof. Fadime ÜNEY-YÜKSEKTEPE |
Course Assistant(s) |
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Schedule |
The course is not offered this semester. |
Office Hour(s) |
The course is not offered this semester. |
Teaching Methods and Techniques |
- |
Principle Sources |
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition) July 16, 2015 by Leonard M. Lodish (Author), Howard L. Morgan (Author), Shellye Archambeau (Author), Jeffrey Babin (Author) |
Other Sources |
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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
The definition and the essentials of entrepreneurship |
Oral presentation |
2. Week |
Types of entrepreneurship |
Oral presentation, case study |
3. Week |
Internal entrepreneurship |
Oral presentation |
4. Week |
Creativity and entrepreneurship |
Oral presentation, gamification |
5. Week |
Innovation, the innovative and entrepreneurial organizations |
Oral presentation, brainstorming |
6. Week |
Blue Ocean strategy |
Oral presentation, group discussion, syndicate |
7. Week |
Problem solving and critical thinking steps |
Oral presentation, problem solving |
8. Week |
Decision making process |
Oral presentation, in-basket |
9. Week |
Entrepreneurship case studies, successful examples of entrepreneurship |
Oral presentation, case study, group discussion |
10. Week |
Entrepreneurship case studies, unsuccessful examples of entrepreneurship |
Oral presentation, case study, group discussion |
11. Week |
Key elements of a business plan |
Oral presentation |
12. Week |
Visit to a local start-up company |
Oral presentation, field trip, Q&A Session |
13. Week |
Analysis of the visited company |
Buzz group session, oral presentation |
14. Week |
How entrepreneurs access capital and get funded |
Oral presentation |
15. Week |
Final Exam |
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16. Week |
Final Exam |
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17. Week |
Final Exam |
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