Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MY0502		Strategic Planning	3/0/0	DE		9

Course Goals	The aim of this course is to provide both theoretical and practical information to students who will be able to undertake managerial responsibilities in their companies by enhancing competitiveness and maintaining sustainability of their companies in the long term. Moreover, teach them to develop appropriate strategic models.
Prerequisite(s)	Course Code Course Name…
Corequisite(s)	Course Code Course Name…
Special Requisite(s)	Since it is a Master's Degree course, it will be easier for students to understand the course content.
Instructor(s)	Assist. Prof. Dr. İbrahim Ethem Tarhan
Course Assistant(s)	Araştırma Görevlisi Abdullah OSMAN
Schedule	Wednesday 16:00-18:45 Ataköy
Office Hour(s)	Tuesday 10:00-12:00 2A-14
Teaching Methods and Techniques	--Lecturer will use lecture notes and make presentations by using MS Office (PowerPoint) - Discussions and project presentations will take place in the course.
Principle Sources	-Hayri Ülgen, S.Kadri Mirze (2013). İşletmelerde Stratejik Yönetim.Beta Basım, İstanbul. (Turkish) - David Fr. and David F.D. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases. (English)
Other Sources	-National and International peer-reviewed journal articles to enrich the materials.

Course Schedules
Week	Contents	Learning Methods
1. Week	Strategic Planning and Management Essentials	Lecture notes, Academic resources, Case studies
2. Week	Corporate Governance and Ethics	Lecture notes, Academic resources, Case studies
3. Week	External Environment, Stakeholders, Sustainability	Lecture notes, Academic resources, Case studies
4. Week	Components of Internal Organisation	Lecture notes, Academic resources, Case studies
5. Week	Types of Strategies, Stages of Strategic Planning	Lecture notes, Academic resources, Case studies
6. Week	Vision and Mission Analysis, Strategic Planning Tools and Importance	Lecture notes, Academic resources, Case studies
7. Week	Mid-Term Exams
8. Week	Business Model and Competition Analysis (SWOT, PORTER'S 5 FORCES)	Lecture notes, Academic resources, Case studies
9. Week	Strategic Evaluation and Control (BSC, PIMS)	Lecture notes, Academic resources, Case studies
10. Week	Entrepreneurship, International Market Selection (PESTEL, CAGE)	Lecture notes, Academic resources, Case studies
11. Week	Competition Analysis (BCG, BMC)	Lecture notes, Academic resources, Case studies
12. Week	Institutionalisation and Social Responsibilities	Lecture notes, Academic resources, Case studies
13. Week	Project Presentations.	Lecture notes, Academic resources, Case studies
14. Week	Final Exam	Lecture notes, Academic resources, Case studies
15. Week		Lecture notes, Academic resources, Case studies
16. Week		Lecture notes, Academic resources, Case studies
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Project(s)	1	40
Attendance	14	0
Final Exam	1	60

Program Outcomes PO-1 Knowledge about management processes and management skills PO-2 Knowledge and application skills related to the methods and competencies required for solving engineering problems PO-3 Knowledge about developing areas of manufacturing and service sectors PO-4 Ability to work in multi-disciplinary engineering teams PO-5 Experience and knowledge of scientific research and publishing within the frame of academic ethics

Learning Outcomes LO-1 They will be able to learn and apply the functions of management. LO-2 They will be able to use the management strategies and planning factors. LO-3 They will be able to understand the components of external environment and the internal organisation so that they can be aware of how to manage the operations effectively with the help of the competition analysis techniques. LO-4 They will be able to learn different types of strategies that companies can adopt both in the national and in the international levels in addition to the leadership styles that they can analyse. LO-5 They will learn control mechanisms, information and decision making systems of businesses.

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5
LO 1
LO 2
LO 3
LO 4
LO 5