Graduate
Institute of Graduate Studies
Engineering Management
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Marketing Engineering

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MY0504 Marketing Engineering 3/0/0 DE 9
Course Goals
By Introducing new modern marketing concepts teaching students to cope with the new business environment.

Artificial intelligence, digital marketing and new software applications will be discussed.
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Assist. Prof. Dr. İ.Ethem Tarhan
Course Assistant(s) Res.Assist. Abdullah Osman
Schedule This course is not offered in this semester.
Office Hour(s) This course is not offered in this semester.
Teaching Methods and Techniques -
Principle Sources -
Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week
2. Week
3. Week
4. Week
5. Week
6. Week
7. Week
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10. Week
11. Week
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13. Week
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17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Quizzes 2 10
Project(s) 1 30


Program Outcomes
PO-1Knowledge about management processes and management skills
PO-2Knowledge and application skills related to the methods and competencies required for solving engineering problems
PO-3Knowledge about developing areas of manufacturing and service sectors
PO-4Ability to work in multi-disciplinary engineering teams
PO-5Experience and knowledge of scientific research and publishing within the frame of academic ethics
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5