Graduate
Institute of Graduate Studies
Business Administration English
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STRATEGIC MARKETING

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
BUSYL2004 2 STRATEGIC MARKETING 3/0/0 CC İngilizce 6
Course Goals
Prerequisite(s) Course Code Course Name…
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Special Requisite(s) Intermediate-Advanced Level English
Instructor(s) Assist. Prof. Dr. Kemal Özkan Yılmaz
Course Assistant(s)
Schedule Wednesday, 18:00-20:50; Online - CATS Platform
Office Hour(s) Dr. Kemal Özkan Yılmaz, by appointment - online or face-to-face; k.yilmaz2@iku.edu.tr
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Course Schedules
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Assessments
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Program Outcomes
PO-1Students will gain the ability to apply, analyze and synthesize their mathematical and social knowledge to business problems.
PO-2Will be able to apply and adapt basic information about other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and make creative evaluations by using this information in the field of business.
PO-3Will have basic knowledge in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), will be able to criticize, interpret and adapt theoretical discussions covering the relations between actors and cultures in this field.
PO-4Will be able to design, create and evaluate a process related to business functions at every stage in line with a defined goal.
PO-5Will be able to define and evaluate activities and relationships in business-related fields; will be able to solve problems by defining, modeling and making comments, suggesting solutions and making necessary critical decisions. (critical thinking).
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5