Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
SYY 1012	1	Art Institutes Organization	2/0/0	CC	Turkish	5

Course Goals	The aim of the course is to teach certain concepts of business such as administration, business and enterprise.
Prerequisite(s)	none
Corequisite(s)	none
Special Requisite(s)	none
Instructor(s)	Assist. Prof. Dr. Beste Gökçe Parsehyan
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques	Lectures, DVDS; PowerPoint Presentations. 1. Subject    2. Terms that   are related to the subject   3. Selected   Resources
Principle Sources	BOZKURT, İzzet; Bütünleşik Pazarlama İletişimi, Ankara: MediaCat Kitapları,  3. Basım, 2006  ERTÜRK, Mümin; İşletme Biliminin Temel  İlkeleri, İstanbul: Beta Basım Yayım, 2009 KAZANKAYA, Kürşat; İnternet Pazarlamacısı, İstanbul:  Sokak Kitapları Yayınları, 1. Basım KOLLEKTİF;  Yeni Pazarlama Trendleri, İstanbul: MediaCat Kitapları,  1. Basım, 2005  MUCUK, ismet;  Pazarlama İlkeleri , İstanbul:Türkmen Kitabevi , 17. Basım , 2009 YÜKSEKBİLGİLİ, Zeki;  Pazarlama Mucize Değildir, Ankara:Sinemis Yayınları (1. Basım), 2006
Other Sources	DALGIÇ, Tevfik; İşletmecilik ve Pazarlama Yazıları,  İstanbul: Beta Yayınları, 1. Basım, 2011  ÖZTÜRK, Aziz; Pazarlama İlkeleri, Ankara: Gazi Kitabevi, 2. Basım, 2011

Course Schedules
Week	Contents	Learning Methods
1. Week	Theoretical aspects of Business	Lecture
2. Week	History of Business	Lecture
3. Week	Entrepreneur & Enterprise	Lecture
4. Week	Responsibilities of a Business	Lecture, Case Study
5. Week	Classifying Business	Lecture
6. Week	The Environment and Capacity of a Business	Lecture
7. Week	Functions of a Business	Lecture
8. Week	Introduction to Marketing	Lecture
9. Week	Marketing Researches, Customer Markets and Customer Segmentation	Lecture
10. Week	Customer Bahaviour & Positioning	Lecture
11. Week	Product Management & Price Strategies	Lecture
12. Week	Commercial Marketing & Sale	Lecture
13. Week	Developing Concepts and Products	Lecture
14. Week	Managing Brands and Communication	Lecture, Case Study
15. Week	Final Exam	Final Exam
16. Week	Final Exam	Final Exam
17. Week	Final Exam	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	20
Homework / Term Projects / Presentations	2	20
Project(s)	2	20
Final Exam	1	40

Program Outcomes PO-1 Students will acquire enough knowledge of aesthetics and art culture PO-2 Based on the skills they have gained during undergraduate studies, students will be able to improve their techniques and ways of applying their knowledge to the field they are working in. PO-3 Students will be able to work with an interdisciplinary approach. PO-4 Students will be able to be plan and manage their own academic studies PO-5 Students will be able to plan the process of their projects. PO-6 Students will be able to identify their goals in artistic and cultural environments. PO-7 Students will be able to determine national and international resources for their personal development in their own field. PO-8 Students will be able to identify and express the objectives, value and the meaning of their studies. PO-9 Students will acquire communication skills good enough to take an active role in national and international projects and teams. PO-10 Students will be able to convince others to initiate an artistic event or practice. PO-11 Students will be able to share and use their knowledge in interdisciplinary studies. PO-12 Student will have a high level of knowledge of management and business and they will be able to apply it to arts. PO-13 Students will acquire knowledge about the art politics of developed countries. PO-14 Students will aqcuire valid knowledge of Law in their field.

Learning Outcomes LO-1 To put emphasis on the importance of marketing and business LO-2 To explore areas of marketing and business LO-3 To explain functions of business and its relation to marketing LO-4 To illustrate how to market art LO-5 To list business practices in art institutions

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

LO 1

LO 2

LO 3

LO 4

LO 5