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Art Management
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Art Management Main Page / Program Curriculum / Audience Development in Arts

Audience Development in Arts

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
SYY 0222 Audience Development in Arts 2/0/0 DE Turkish 5
Course Goals
The course aims to explore the methods of increasing the number of spectators which has been falling down due to the factors like economic recessions, internet and television 
Prerequisite(s) none
Corequisite(s) none
Special Requisite(s) none
Instructor(s) Professor Mehmet Üstünipek
Course Assistant(s)
Schedule Wednesday 15:00-16:45 3-C-17
Office Hour(s) Thursday 13:00-15:00 1-D-01 Atakoy Campus
Teaching Methods and Techniques  

Each subject is explored through oral and visual presentations. 

 

1. Subject

 2. Terms that   are related to the subject

3. Selected Texts

4. Selected Resources 

 

 

Materials to be used: Laptop for powerpoint presentations, projection

 

Fieldwork and visits related with the subjects.

 

 

Principle Sources  
- A Guide to Audience Development, Heather Maitland,1997, ISBN 9780728707504
Other Sources PİRA Aylin; Etkinlik Yönetimi, MediaCat, 2004
Course Schedules
Week Contents Learning Methods
1. Week Globalization and art Lecture
2. Week The new role of art and the artist Lecture
3. Week Art Politics of countries Lecture
4. Week Traditional and alternative art forms Lecture
5. Week Art and the artist in Turkey Lecture, Case Study
6. Week Financial and administrative conflicts Lecture
7. Week Increasing the number of spectators for museums and galleries Lecture
8. Week Financial and Administrative problems Lecture
9. Week Midterm Lecture
10. Week Literature, magazines, newspapers and digital platforms... Lecture
11. Week Financial and Administrative problems in performing arts Lecture
12. Week Demands of today's spectator Lecture
13. Week Methods of marketing for thr art manager Lecture
14. Week Public Relations and Art Lecture
15. Week Final Exam Final Exam
16. Week Final Exam Final Exam
17. Week Final Exam Final Exam
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 20
Homework / Term Projects / Presentations 1 20
Project(s) 1 20
Final Exam 1 40


Program Outcomes
PO-1Students will acquire enough knowledge of aesthetics and art culture
PO-2Based on the skills they have gained during undergraduate studies, students will be able to improve their techniques and ways of applying their knowledge to the field they are working in.
PO-3Students will be able to work with an interdisciplinary approach.
PO-4Students will be able to be plan and manage their own academic studies
PO-5Students will be able to plan the process of their projects.
PO-6Students will be able to identify their goals in artistic and cultural environments.
PO-7Students will be able to determine national and international resources for their personal development in their own field.
PO-8Students will be able to identify and express the objectives, value and the meaning of their studies.
PO-9Students will acquire communication skills good enough to take an active role in national and international projects and teams.
PO-10Students will be able to convince others to initiate an artistic event or practice.
PO-11Students will be able to share and use their knowledge in interdisciplinary studies.
PO-12Student will have a high level of knowledge of management and business and they will be able to apply it to arts.
PO-13Students will acquire knowledge about the art politics of developed countries.
PO-14Students will aqcuire valid knowledge of Law in their field.
Learning Outcomes
LO-1To analyse the changes that are happening in the production of traditional and contemporary art forms.
LO-2To explore the role of technological developments in order to have a better understanding of the sectoral competition.
LO-3To analyse the social, political and economic factors that affect the choices of the spectators
LO-4To explore the methods of setting up a spectator potential in art sector
LO-5To make the spectators more engaged and interested in art events and publications.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14
LO 1
LO 2
LO 3
LO 4
LO 5