By starting with the main principles of semiotics, analyzing the relation between semiotics and other disciplines and analyzing different types of signs, studying theorists who founded the basics of semiotics and the approaches of contemporary theorists comprehensively and enable the students to read different types of signs on different contexts precisely.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Gülnur Işıklar
Course Assistant(s)
Schedule
Tuesday 12:00-13:45, Ataköy Campus, 1A-03/05
Office Hour(s)
Tuesday 12:00-13:45, Ataköy Campus, 1A-03/05
Teaching Methods and Techniques
The lessons will be covered by power point presentations and the relation between semiotics, advertisement, public relations, art, literature and philosophy will be stated throughout examples about semiotics and discussion sessions.
Principle Sources
- Küçükerdoğan, Rengin. Reklam Söylemi, İstanbul:Es Yayınları, 2005.
Mentioning about the main principles of semiotics by starting with the philosophical origins of semiotics and its relation with linguistics.
Verbal Lecture
2. Week
Stating the types of semiotics and providing examples about types of semiotics.
Verbal Lecture
3. Week
Stating the communication between the semiotics and different disciplines.
Verbal Lecture
4. Week
Examining the contributions and analyzing methods of theorists who established the basis of semiotics.
Verbal Lecture
5. Week
Discussing the approaches of theorists who founded the main principles of semiotics within the concept of structuralism and examining the signs in different texts.
Verbal Lecture
6. Week
Studying the new approaches of contemporary semiotics in this field.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Analyzing the examples according to the approaches of contemporary semiotics
Verbal Lecture, Practice
9. Week
Analyzing the examples according to the approaches of contemporary semiotics
Verbal Lecture, Practice
10. Week
Linguistic and visual analyses based on the relation between advertisement, movie, literature and semiotics.
Verbal Lecture, Practice
11. Week
Semiotic interpretations about current examples and analyze examples.
Verbal Lecture, Practice
12. Week
Presentations with visual and linguistic reading and interpretations.
Verbal Lecture, Projects
13. Week
Presentations with visual and linguistic reading and interpretations.
Verbal Lecture, Projects
14. Week
Presentations with visual and linguistic reading and interpretations.
Verbal Lecture, Projects
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to categorize signs in different areas according to the basic concepts of semiotics.
LO-2
Will be able to compare the opinions of theorists worked in semiotics.
LO-3
Will be able to review the evolution of semiotics in history.
LO-4
Will be able to associate semiotics with different disciplines and can analyze signs applied in the fields in question.
LO-5
Will be able to produce similar texts by taking semiotic studies, methods as examples and by interpreting signs in different texts.
LO-6
Will be able to perceive the relation between semiotics, literature, communication, movies and can criticize the works in these fields.
