In this course it is intented to teach interpretation of quantitative and qualitative values, by using theorical and practical knowledge in light of both its formal and scientific facts within the communication frame.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Professor Okan Ormanlı
Course Assistant(s)
Schedule
Thursday, 15.00-16.45, Ataköy Campus, 1A-03/05
Office Hour(s)
Thursday, 15.00-16.45, Ataköy Campus, 1A-03/05
Teaching Methods and Techniques
Topics which will be taught over a period is explaned plan to students as a working.
Topics is explained to students supported by presentation that prepared with both visual and current examples. At the end of the lesson, topics explained in the class is supported by discussion platform which was created by student projects.
Principle Sources
- Aziz, Aysel. Araştırma Yöntemleri Teknikleri ve İletişim. İstanbul: Turhan Yayıncılık,2003.
- İslamoğlu, Hamdi. Sosyal Bilimlerde Araştırma Yöntemleri. İzmit: Beta Yayınları, 2009.
- Karasar, Niyazi. Araştırmalarda Rapor Hazırlama. Ankara: Nobel Yayınları, 2007.
- Karasar, Niyazi Bilimsel Araştırma Yöntemi. Ankara: Nobel Yayınları, 2009.
- Severin, W. ve Tankard, J. Communication Theories: Origins, and Uses In The Mass Media. London: Longman, 1992.
- Yıldırım, Ali. Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara: Seçkin Yayıncılık, 2008.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Meeting, information about course process and content.
Verbal Lecture
2. Week
The source of information and science
Verbal Lecture
3. Week
Definition and stages of the scientific method
Verbal Lecture
4. Week
Concept, process and techniques of research
Verbal Lecture
5. Week
Research Methods and model description
Verbal Lecture
6. Week
Population and sampling
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Data collection and techniques
Verbal Lecture, Practice
9. Week
Determinimg the problem in a research.
Verbal Lecture, Practice
10. Week
Creating the content in a research
Verbal Lecture, Practice
11. Week
Referencing in a research.
Verbal Lecture, Practice
12. Week
Reporting and copying in researchs
Practice
13. Week
Thesis preparation methods
Verbal Lecture, Practice
14. Week
Thesis preparation methods
Verbal Lecture, Practice
15. Week
Assesment (Presentation of final projects)
Assesment (Presentation)
16. Week
Assesment (Presentation of final projects)
Assesment (Presentation)
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Attendance
1
5
Final Exam
1
95
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to practice the way of collecting information such as using liberary and internet.
LO-2
Will be able to apply the methods of source screening and access knowledge.
LO-3
Will be able to apply the scientific research methods.
LO-4
Will be able to show demonstrate the notes and reference in scientific writings.
LO-5
Will be able to underline the importance of research ethics and unique challenges of a scientific research. .
LO-6
Will be able to practice preparing and presenting an academic article.
