Examining the theoretical knowledge within the scope of preparing, examing and evaluation of PR projects and in the context of communication art; analysis the importance of behaviors such as feelings, knowledge and ekols in the context of communication elements in terms of individual-sociaty and global world. It is intented to recognize the differences in practices of daily life and industry.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Andaç Toksoy
Course Assistant(s)
Schedule
Wednesday, 09:00-12:45, Ataköy Campus, STF-1
Office Hour(s)
Wednesday, 09:00-12:45, Ataköy Campus, STF-1
Teaching Methods and Techniques
Research, review, discussion, presentation, guest interview, case study analysis
Items and function of communication – Communication Tools- Basic Features of Communication
Verbal Lecture
5. Week
Communication Types
Verbal Lecture
6. Week
Definition of Internet Communication in 21th Century- Virtual Communication – Virtual Communication Environment and importance of today’s virtual communication
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Communication process, code, coding, channel, decoding etc., and importance of feedback in communication process.
Verbal Lecture
9. Week
Importance the processes of perception, meaning, understanding and interpretation.
Verbal Lecture
10. Week
In terms of art and communication art, annotation and interpretation of messages.
Verbal Lecture
11. Week
Sharing the experience of guest communication.
Verbal Lecture
12. Week
Resolution of messaging application examples in visual arts ( Painting - cinema – Tv – advertising etc.)
Verbal Lecture, Case study
13. Week
Interpersonal and social communication
Verbal Lecture
14. Week
In the context of social communication(PR, advertising, social responsibility, project, brand, image, promotion), applications of sample presentation
Practice
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Homework / Term Projects / Presentations
1
10
Attendance
14
20
Final Exam
1
50
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Able to describe the elements and functions of communication as a theoretical within the scope of communication art.
LO-2
Will gain the necessary hardware in line of communication purposes.
LO-3
Will able to recognize -the meaning and interpreting of linguistic and visual indicators about the virtual communication environments that take important place in todays communication- and apply them in brand-image and promotional activities
LO-4
Will able to describe the concept of philosophy, sociology and psychology of language within the frame work of communication theories.
LO-5
In the planning of PR activities; they may be more successful indivually and in team work about better self expression, community declamation, conviction, etc., by using communication elements and functions to carry out the projects and plan healthy.
