Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISNY0103	1	Communication Consultancy I	2/0/0	CC	Turkish	4

Course Goals	The aim of the course; definition, scope, and give basic information about stages and communication consultancy services in different sectors needed for the presentation aimed to transfer the necessary theoretical and culturel accumulation.
Prerequisite(s)	None
Corequisite(s)	None
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	LecturerDr. Rakel Pinhas Meşulam
Course Assistant(s)
Schedule	Wednesday, 12:00-13:45, Ataköy Campus, 1A-03/05
Office Hour(s)	Wednesday, 12:00-13:45, Ataköy Campus, 1A-03/05
Teaching Methods and Techniques	Sampling, synthesis, discussion
Principle Sources	- Odabaşı, Yavuz. Pazarlama İletişimi, Eskişehir:A.Ü. Yayınları, 1995. - Odabaşı, Yavuz. Pazarlama İletişimi Yönetimi, İstanbul:MediaCat Yay., 2002. - Odabaşı, Yavuz. Tüketici Davranışı, İstanbul: MediaCat Yay., 2003. - Odabaşı, Yavuz. Postmodern Pazarlama, İstanbul:MediaCat Yayınları, 2010. -  Kotler, Philip ve Armstrong, Gary. Principles of Marketing, Pearson Yay., 2010. -  Cemalcılar, İlhan. Pazarlama, İstanbul:Beta Yayınları, 1998. -  Cemalcılar, İlhan. Marketing Principles, Eskişehir:A.Ü. Yay., 1999. -  Kotler, Philip. 10 Ölümcül Pazarlama Günahı, İstanbul:MediaCat Yay., 2005. -  Kotler, Philip. Kotler ve Pazarlama, İstanbul:Sistem Yayınları, 2000. -  Okay, Hakan. İyi Pazarlamacı Olmak, İstanbul:MediaCat Yayınları, 2010. - Kadıbeşegil, Salim. Kriz Geliyorum Der!, Kriz İletişimi ve Yönetimi, İstanbul:Kapital Yayınları, 2002. - Korkmaz, Sezer., Eser, Zeliha., Öztürk, Sevgi Ayşe ve Işın, F. Bahar. Pazarlama, Ankara:Siyasal Kitabevi, 2009. -  Yamamoto, Gonca Telli. Bütünleşik Pazarlama, İstanbul:MediaCat Yay., 2003. -  Erdem, Ayhan .Tüketici Odaklı  Bütünleşik Pazarlama İletişimi, Ankara:Nobel Yay.,2006.yınları,1999.
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	The definition and scope of communication consulting	Verbal Lecture
2. Week	Why communication consulting ?	Verbal Lecture
3. Week	Features of contact person	Verbal Lecture, Case study
4. Week	Communication consultancy steps	Verbal Lecture
5. Week	Communication consultancy and perception managemet	Verbal Lecture
6. Week	Communication consultancy and empathy	Verbal Lecture
7. Week	Midterm exam	Midterm exam
8. Week	Communication consulting and time management	Verbal Lecture
9. Week	The use of body language and customer visits	Verbal Lecture
10. Week	Time management	Verbal Lecture
11. Week	To prepare a report and recommendation.	Practice
12. Week	Risk and crisis management	Verbal Lecture
13. Week	Media relations, internal communication and motivation	Verbal Lecture
14. Week	Sectoral examples of consulting, political consulting examples	Case study
15. Week	Assessment	Assessment
16. Week	Assessment	Assessment
17. Week	Assessment	Assessment

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge. PO-2 They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area. PO-3 They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups. PO-4 They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design. PO-5 They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner. PO-6 They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others. PO-7 They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively. PO-8 They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility. PO-9 They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors. PO-10 They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view. PO-11 They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines. PO-12 They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.

Learning Outcomes LO-1 Will be able to interpret the concept of communication consulting LO-2 Will be able to explain the contents of the consept of communication consulting LO-3 Will be able to interpret communications consulting services LO-4 Will be able to classify consulting services. LO-5 Will be able to organize communication consulting services

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5