The aim of the course is to give theoretical information about communication and to provide students a different point of view by transferring them information about the historical and technological developments of communication mediums in history.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assoc. Prof.Ceren Bilgici
Course Assistant(s)
Schedule
Wednesday, 14:00-15:45, Ataköy Campus, STF-1
Office Hour(s)
Wednesday, 14:00-15:45, Ataköy Campus, STF-1
Teaching Methods and Techniques
The subjects of the course are presented with powerpoint presentation.
-Alemdar, K. and Erdoğan, İ. Popüler Kültür ve İletişim. Ankara: Ümit Yayıncılık,1994.
-Atabek, Ümit. İletişim ve Teknoloji Yeni Olanaklar – Yeni Sorunlar. Ankara: Seçkin Yay.,2001.
-Binark, M. ve Diğerleri. Toplumsal Paylaşım Ağı Facebook:”görülüyorum öyleyse varım”. İstanbul: Kalkedon,2009
-Dijk, J. V. The Network Society: Social Aspects of New Media, London: Sage Publication,2006
-Innis, H. A. Empire and Communications. Toronto: Press Porcepic,1986.
-Laughey, D. Key Themes in Media Theory. New York: McGraw Hill Open University Press, 2007.
-Lievrouw, L. A., Livingstone, S. M. Handbook of New Media: Social Shaping and Social Consequences of ICTS. London: Sage Publications,2006.
-Dizard, W. Old Media New Media. United States: Longman,1999.
-Manovich, L. The Language of New Media. Cambridge: MIT Press,2001.
-McLuhan, M. Understanding Media. London: Routlegde, 1964.
-Yengin, D. New Media and Conversion of Reality, International Symposium Communication in the Millennium. Eskişehir, 2010.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
The content and scope of the course.
Verbal Lecture
2. Week
Communication phenomenon and communication process.
Verbal Lecture
3. Week
Model and theory concepts and their differences.
Verbal Lecture
4. Week
Information Theory
Verbal Lecture
5. Week
Interaction Theory
Verbal Lecture
6. Week
Technological Determinism Theory
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Media Concept
Verbal Lecture
9. Week
The principles of communication environment.
Verbal Lecture
10. Week
New Media environments
Verbal Lecture
11. Week
The components of New Media environments
Verbal Lecture
12. Week
New communication environment types.
Verbal Lecture
13. Week
McLuhan and New Media
Verbal Lecture
14. Week
Baudrillard and New Media
Verbal Lecture
15. Week
Assesment (Student Presenataions I)
Assesment (Student Presenataions I)
16. Week
Assesment (Student Presenataions II)
Assesment (Student Presenataions I)
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
0
Attendance
14
0
Class works
2
0
Final Exam
1
60
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to use information collecting methods such as library use, internet use etc.
LO-2
Will be able to understand the development of subjects such as communication, media, culture and arts in historical process and compare this varying process that is related to the social, cultural and technological development.
LO-3
Will be able to explain the communication process by using the models.
LO-4
Will be able to arrange the parts of the subject and prepare a sketch of it.
LO-5
Will be able to define new media and construct projects related to new media applications.
