The aim of the cpurse is indicating the importance of Public Relations and its practices. Determining the Public Relations Practices of commercial or non-commercial institutions / organisations and the management of these efforts. Exemplifying the developments in the business world in terms of Public Relations Practice areas. Raising awareness in students in terms of public relations management and implementation formats.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Course Assistant(s)
Schedule
The course is not offered this semester.
Office Hour(s)
The course is not offered this semester.
Teaching Methods and Techniques
Lectures, discussions about the subjects, reinforcing the subjects with homeworks.
- Fombrun, Charles J. Reputation, Harvard Business School Press, 1996.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Examination of the practice concept.
Verbal Lecture
3. Week
Examination of the public relations concept.
Verbal Lecture
4. Week
Examination of the Public Relations Practice examples.
Verbal Lecture, Practice
5. Week
Indicating the importance of the practices and management of Public Relations in communication.
Verbal Lecture
6. Week
General review.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Underlining the importance of awareness, how the Public Relations Practices are used in written communication.
Verbal Lecture
9. Week
Underlining the importance of awareness, how the Public Relations Practices are used in visual communication.
Verbal Lecture
10. Week
Underlining the importance of awareness, how the Public Relations Practices are used in verbal communication.
Verbal Lecture
11. Week
Linking the Public Relations Practice examples with the reputation of the institution.
Verbal Lecture, Case Study
12. Week
Mentioning the importance of institution leaders in terms of their roles in Public Relations Practices.
Verbal Lecture
13. Week
Student examples of Public Relations Practices.
Practice
14. Week
Student examples of Public Relations Practices.
Practice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
20
Attendance
14
10
classwork
1
10
Final Exam
1
60
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to interpret the concept of Public Relations and all kinds of its Practices.
LO-2
Will be able to evaluate the changes and results of Public Relations and its Practices throughout the history.
LO-3
Will be able to self-express by becoming conscious of Public Relations and its Practices.
LO-4
Will be able to interpret concepts and events, using their own statements and the practices, by having a command of the Public Relations field.
LO-5
Will be able to distinguish and identify the differences and similarities by being knowledgeable of the presence of past and present Public Relations Management practices in visual and printed media.
