The aim of the course ise to bring the students to a level in which they can express themselves effectively and in which they can interpret, construe and apply the language of communication used in the visual, linguistic and written texts during the process of persuasion.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Professor Işıl Zeybek
Course Assistant(s)
Schedule
Monday, 13:00-14:45, Ataköy Campus, 1A-03/05
Office Hour(s)
Monday, 13:00-14:45, Ataköy Campus, 1A-03/05
Teaching Methods and Techniques
Research, Analysis, Synthesis and Application
Principle Sources
- Kağıtçıbaşı, Çiğdem, Yeni İnsan ve İnsanlar,İstanbul: Evrim Yayınevi, 1999.
- Luecke, Richard, Güç, Etli İkna, İstanbul :Türkiye İş Bankası Yayınları, 2007.
- Yüksel, Ahmet Haluk, İkna Edici İletişim, Eskişehir: Eğitim, Sağlık ve Bilimsel Araştırma Çalışmaları Vakfı Yayınları, 1994.
- Hogan, Kevin, Gizli İkna Taktikleri, İstanbul : Yakamoz Yayınları, 2007.
- Anık, Cengiz, Siyasal İkna, Ankara: Vadi Yayınları,2000.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Etymological examination of the concept of persuasion.
Verbal lecture
2. Week
Explanation of the other concepts which are closely linked to the concept of persuasion.
Verbal lecture
3. Week
Explanation of the persuasion theories.
Verbal lecture
4. Week
Explanation of the persuasion theories.
Verbal lecture
5. Week
Defining the formative elements of the visual and linguistic persuasion statements.
Verbal lecture, Case Study
6. Week
Analysis of the visual, written and linguistic persuasion statements.
Verbal lecture, Case Study
7. Week
Midterm Exam
Midterm Exam
8. Week
Examination of the persuasion fact in the public relations activities.
Verbal lecture, Case Study
9. Week
Examination of the persuasion fact in the advertising activities.
Verbal lecture, Case Study
10. Week
Examination of the persuasion fact in the introduction activities.
Verbal lecture, Case Study
11. Week
Use of the persuasion fact in the political communication processes.
Verbal lecture, Case Study
12. Week
Use of the persuasion fact in the political communication processes.
Verbal lecture, Case Study
13. Week
Interaction of the concept of religion and the fact of persuasion.
Verbal lecture
14. Week
General Review
Verbal lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
14
10
classwork
1
20
Final Exam
1
40
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to define and interpret the concept of persuasion lexicographically.
LO-2
Will be able to differentiate the other concepts with which the concept of persuasion is in relation.
LO-3
Will be able to question the theories of persuasion and the statements of persuasion.
LO-4
Will be able to interpret the applications related to the fact of persuasion.
LO-5
Will be able to construct the formative elements of the concept of persuasion which is special to the areas of communication.
