The purpose of this course is to explore what it is the process of creating a positive corporate identity image on target audience.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assoc. Prof. Rezal Koç
Course Assistant(s)
Schedule
Monday, 10:00-10:45, Ataköy Campus, 1A-03/05
Office Hour(s)
Monday, 10:00-10:45, Ataköy Campus, 1A-03/05
Teaching Methods and Techniques
Explain the issues and discussion of current examples in projects.
Explanation of the concept of communication and communication theories.
Verbal Lecture
2. Week
Explanation of globalization, popular culture, and organizational theories.
Verbal Lecture
3. Week
What is identity? Explaining the history, the development and the structure of corporate identity.
Verbal Lecture
4. Week
Explaining what corporate identity strategy is and the importance of the strategy.
Verbal Lecture
5. Week
Explaining creation of a corporate identity theory.
Verbal Lecture
6. Week
General description of the elements of corporate identity.
Verbal Lecture, Case study
7. Week
Midtern Exam
Midtern Exam
8. Week
What does corporate philosophy mean? Explaining mission and vision concepts.
Verbal Lecture, Case study
9. Week
Explaining the corporate design concept.
Verbal Lecture, Case study
10. Week
Examination of the concept of corporate behavior
Verbal Lecture, Case study
11. Week
Examination of the concept of corporate communication. Explain the concept of corporate image.
Verbal Lecture, Case study
12. Week
What are the areas of corporate identity in interaction?
Verbal Lecture, Case study
13. Week
Explaining the measuring models of perception of corporate identity on target audience.
Verbal Lecture, Case study
14. Week
Examination of examples of successful local and foreign corporate identities.
Verbal Lecture, Case study
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
14
10
Final Exam
1
50
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to interpret the concept of identity.
LO-2
Will be able to analyze the components of corporate identity and the concept of corporate identity
LO-3
Will be able to identify the strategy of corporate identity.
LO-4
Will be able to configure the elements of corporate identity.
LO-5
Will be able to configure and to use economically the elements of corporate communication.
LO-6
Will be able to measure the perception of corporate identity on target audience.
