The aim of the course, consept of integrated marketing communication with the transfer of students with the necessary information about the functioning and applications.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Course Assistant(s)
Schedule
Wednesday,15:00-16:45, Ataköy Campus
Office Hour(s)
Ass. Professor Sevda Deneçli
Teaching Methods and Techniques
Sampling, synthesis, discussion.
Principle Sources
- Kotler, Philip ve Armstrong, Gary. Principles of Marketing, Pearson Yay., 2010.
Applications in the world of integrated marketing communications
Verbal Lecture, Case study
7. Week
Midterm exam
Midterm exam
8. Week
Personal selling
Verbal Lecture
9. Week
Advertisement
Verbal Lecture
10. Week
Public Relations
Verbal Lecture
11. Week
Event Marketing
Verbal Lecture
12. Week
Promotion
Verbal Lecture
13. Week
Sponsorship and social responsibility
Verbal Lecture, Case study
14. Week
CRM and integrated marketing communication activities in Turkey, application examples.
Verbal Lecture
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
Class Works
1
10
Final Exam
1
50
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to comment on the concept of marketing
LO-2
Will be able to comment on the concept of marketing communications
LO-3
Will be able to distinguish between the consept of marketing and integrated marketing communications.
LO-4
Will be able to interpret IMC applications
LO-5
Will be able to plan an integrated marketing communication activities.
