The aim of the course is analyzing the consumption notion which contributes to the creation and expanding of new cultural values by examining the historical roots of consumption and emphasizing its changing meaning and importance in todays societies.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Professor Öykü Ezgi Yıldız Balaban
Course Assistant(s)
Schedule
Tuesday, 10:00-11:45, Ataköy Campus, 1A-03/05
Office Hour(s)
Tuesday, 10:00-11:45, Ataköy Campus, 1A-03/05
Teaching Methods and Techniques
At the course, the consumption notion is deeply analyzed and the evolution of the consumption phenomenon is observed. Besides, the relation between consumption phenomenon and social life is underlined over some samples that reflects the consumption society
Analysis of the differences between needs and consumption phenomenon.
Verbal Lecture
3. Week
Analysis of the birth of the notion of the consumption society.
Verbal Lecture
4. Week
Evaluation of the relation in between technological progress and production forms.
Verbal Lecture
5. Week
Analysis of the changing content of the consumption notion with the starting of mass production and mass consumption.
Verbal Lecture
6. Week
Analysis of how consumption became a part of cultural life with the impact of globalization.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Emphasis on how the consumption goods got a social and symbolic content.
Verbal Lecture
9. Week
Establishing the relation between consumption phenomenon and social status.
Verbal Lecture
10. Week
Analysis of the changing content of consumption habits by emphasizing the changing identity and preferences of the consumer.
Verbal Lecture
11. Week
Revealing how consumption forms are differentiated in morden and post modern era.
Verbal Lecture
12. Week
Discovering the relation between popular cultural values and consumption phenomenon thorough some study cases.
Verbal Lecture
13. Week
Examplary analysis of advertisement, popular culture and consumption.
Verbal Lecture, Case Study
14. Week
Analysis of the impacts of the changing content of consumption over Turkey’s social life thorough different samples.
Verbal Lecture, Case Study
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to interpret the consumption phenomenon in details.
LO-2
Will be able to describe the consumption phenomenon’s historical evolution.
LO-3
Will be able to associate the consumption phenomenon with cultural life as much as economical one.
LO-4
Will be able to describe consumption’s relation to arts, life and science.
LO-5
Will be able to question the interaction in between globalization, consumption phenomenon and consumption society.
