The aim of the course is to mention the importance of perception management,to identify public relations operations that organizations make in order to reach their target audiences, to analyse examples related to perception management from business world and to make students conscious about perception management and its application styles.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Professor Işıl Zeybek
Course Assistant(s)
Schedule
Tuesday, 11:00-12:45, Ataköy Campus, STF-1
Office Hour(s)
Tuesday, 11:00-12:45, Ataköy Campus, STF-1
Teaching Methods and Techniques
Verbal lecture, class discussions and practices.
Principle Sources
- Peltekoğlu, Filiz Balta .Halkla İlişkiler Nedir, İstanbul: Beta Yayınları, 2007.
- Davies, Gary vd, Corporate Reputation and Competitiveness,London: Routledge, 2003.
-Charles J. Fombrun, Reputation, Harvard Business School Press, 1996.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Examining management concept.
Verbal Lecture
3. Week
Examining perception concept.
Verbal Lecture
4. Week
Analyzing case studies related to perception management.
Verbal Lecture, Case Study
5. Week
Emphasizing the importance of perception management applications in communications.
Verbal Lecture, Case Study
6. Week
General Review
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Underlining the importance of recognizing how perception management takes place in applications in written communication.
Verbal Lecture, Case Study
9. Week
Underlining the importance of recognizing how perception management takes place in applications in visuals communication.
Verbal Lecture, Case Study
10. Week
Underlining the importance of recognizing how perception management takes place in applications in verbal communication.
Verbal Lecture, Case Study
11. Week
Making connection between perception management and reputation management.
Verbal Lecture
12. Week
Emphasizing the importance of organization leaders in terms of their authority in applications.
Verbal Lecture
13. Week
Students samplings about perception management applications.
Verbal Lecture
14. Week
General Review.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Attendance
1
10
Final Exam
1
60
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to use every concept related to perception management.
LO-2
Will be able to make relations between changes and results of perception management in historical process.
LO-3
Will be able to express himself/herself by becoming conscious about perception management and its applications.
LO-4
Will be able to interpret the concepts and cases with his/her own words by using applications in terms of perception management.
LO-5
Will be able to identify the differences and similarities by having information about the past and current perception management actions in visual and print media.
