By covering various theories developed by contemporary semeiologists, the concept of sign, enabling people to communicate and convey both feelings and thoughts, will be analyzed and decoded on basis of structuralism in media and on linguistic texts and texts of all other kinds in different mass communication tools
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Dr.Öğretim Üyesi Gülnur Işıklar
Course Assistant(s)
Schedule
Tuesday, 14:00-15:45, Ataköy Campus, 1A-03/05
Office Hour(s)
Tuesday, 14:00-15:45, Ataköy Campus, 1A-03/05
Teaching Methods and Techniques
The lessons will be covered via power point and the relation between the semiotics and other disciplines will be presented throughout examples about linguistic and visual signs.
Principle Sources
- Berger, John . Görme Biçimleri, İstanbul:Metis Yayınları, 1995
- Küçükerdoğan, Rengin. Reklam Nasıl Çözümlenir, İstanbul:Beta Yayınları, 2009.
- Akbulut, Durmuş. Resim Neyi Anlatır, İstanbul: İstiklal Kitabevi, 2006.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Examining the concept of sign and types of signs.
Verbal Lecture
2. Week
Dealing with the main principles of linguistic and visual semiotics.
Verbal Lecture
3. Week
Stating the relation of semiotics with different disciplines, examining the interaction between the semiotics and other disciplines.
Verbal Lecture
4. Week
Discussing the approaches of contemporary theorists towards semiotics and providing various examples.
Verbal Lecture
5. Week
Analyses according to the approaches of contemporary semiotics
Verbal Lecture, Practice
6. Week
Analyses according to the approaches of contemporary semiotics
Verbal Lecture, Practice
7. Week
Midterm Exam (Presentation)
Midterm Exam (Presentation)
8. Week
Midterm Exam (Presentation)
Midterm Exam (Presentation)
9. Week
Dealing with the concept of myth and semiotic analyses of current myths.
Verbal Lecture, Practice
10. Week
Analyzing of all factors shaping current social life on basis of semiotic theories.
Verbal Lecture, Practice
11. Week
Analyzing advertisements, the conveyer of current cultural structure and popular culture, throughout semiotic theories and providing various examples.
Verbal Lecture, Practice
12. Week
The fairy tale analysis by Vladamir Propp, one of Russian formalists. Analyzing texts under the guide of analysis by Vladamir Propp
Verbal Lecture, Practice
13. Week
Film analyses and examples
Verbal Lecture, Practice
14. Week
Film analyses and examples
Verbal Lecture, Practice
15. Week
Assesment (Presentation)
Assesment (Presentation)
16. Week
Assesment (Presentation)
Assesment (Presentation)
17. Week
Assesment (Presentation)
Assesment (Presentation)
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to interpret concepts about linguistic and visual signs.
LO-2
Will be able to distinguish the differences between linguistic and visual sign types which are commonly used in various fields and in field of communication and will be able to categorize them.
LO-3
Will be able to deal with linguistic and visual semiotics theories through current examples and can apply them to different texts.
LO-4
Will be able to make analyses by the communication of semiotics with different disciplines, by interpreting the relation between communication and semiotics with considering cultural point of view and cultural signs.
LO-5
Will be able to analyse various linguistic and visual signs deeply, including their psychological, political and technological aspects, and can present the data he/she gathered.
LO-6
Will be able to deal with and criticize the signs encountered in new environments and current studies about the subject by considering the relation of semiotics with different disciplines
