To teach the dynamics of establishing an active and effective communication by considering communication with all its types and elements.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Assignments and in class discussions for students to develop both in theory and practice and to have knowledge during the lessons.
Principle Sources
- Oktay Verel’s lecture notes.
-Emin Özdemir,Güzel ve Etkili Konuşma Sanatı. İstanbul: Remzi Kitabevi, 1986.
- Fuat, Mehmet. Düşünceye Saygı, İstanbul: Yapı Kredi Yayınları, 2009.
- Hançerlioğlu, Orhan . Düşünce Tarihi, İstanbul: Remzi Kitabevi, 1995.
- Meyer, Thomas. Medya Demokrasisi, İstanbul: İş Bankası Yayınları, 2004.
- Dursun, Çiler. TV Haberlerinde İdeoloji, Ankara: İmge Kitabevi, 2001.
- İnce, Özdemir. Söz ve Yazı, İstanbul: Telos Yayıncılık, 1991.
- Duran, Ragıp. Medya Morfoz, İstanbul: Avesta Yayınları, 2000.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
The definition of the language, to use language effectively, language problems between people and rhetoric methods while appealing people
Verbal Lecture
2. Week
The development phases of Turkish Language and affects of current language on society
Verbal Lecture
3. Week
Comparing problems in world, politics, culture, art and society.
Verbal Lecture
4. Week
The communication problems in Turkey and discussions about the assignments covering this issue
Verbal Lecture
5. Week
The role of art and culture in effective communication
Verbal Lecture
6. Week
Communicator being a medium to find solutions in social issues
Verbal Lecture
7. Week
Mid-term Exam
Mid-term Exam
8. Week
Interaction mistakes of Turkey in underdevelopment period
Verbal Lecture
9. Week
Understanding public opinion about the new language and changing language issues
Verbal Lecture
10. Week
Discussion about general education and culture during development period of Turkish Republic.
Verbal Lecture
11. Week
Expressing all governmental systems to people by interaction
Verbal Lecture
12. Week
Discussing both the positive and the negative effects of mass communication tools (newspaper, radio, tv, the internet) on societies.
Verbal Lecture
13. Week
Discussion about minimizing communication problems and misunderstandings in inter personal communication.
Verbal Lecture
14. Week
As for the fact that writings and documents are the essential parts of both personal and social enlightenment, the books related to this issue will be researched.
Verbal Lecture, Case study
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to express the text in his/her point of view.
LO-2
Will be able to perceive the subject in question deeply and can criticize it.
LO-3
Will be able to interpret the subjects that he/she reads or researches.
LO-4
Will be able to use the language precisely in communication.
LO-5
Will be able to discuss all social issues (politics, economics, urbanization, art and culture) clearly and precisely.
LO-6
Will be able to compare the different perspectives of individuals in society.
