The aim of the course is to make students conscious in terms of analysis and design of the communication strategy developments within public relations.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
- Peltekoğlu, Filiz Balta. Halkla İlişkiler Nedir, İstanbul: Beta Yayınları, 2007.
- Davies, Gary vd, Corporate Reputation and Competitiveness, New York: Routledge, 2003.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Discussion of communication Communication Strategies concept
Verbal Lecture
3. Week
Analyzing real application samples of communication strategies
Verbal Lecture, Case Study
4. Week
Emphasizing the importance of strategy applications for the firms .
Verbal Lecture
5. Week
Emphasizing the importance of strategy applications for individuals
Verbal Lecture
6. Week
General Review
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Underlining the importance of recognizing how the communication strategy applications take place in press.
Verbal Lecture
9. Week
Underlining the importance of the issue that how individuals and firms apply communication strategies.
Verbal Lecture
10. Week
Making connections between public relations, advertising and communication strategies.
Verbal Lecture, Case Study
11. Week
Making connections between communication consultancy and communication strategies.
Verbal Lecture, Case Study
12. Week
Students samplings in terms of communication strategies.
Verbal Lecture, Case Study
13. Week
Evaluating the students samplings
Verbal Lecture, Case Study
14. Week
General review
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
0
Final Exam
1
60
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to define and interpret the communication strategy concept properly.
LO-2
Will be able to make relation betwen the concept of communication strategy and business world.
LO-3
Will be able to interpret social, cultural and current cases within the context of
communication strategy.
LO-4
Will be able to construct communication strategies in order to use in thier lives.
LO-5
Will be able to identify the similarities and differences of the strategies that are applied in past and current communication efforts and will be able to distinguish how these applications took place in press.
