The living conditions of today’s sports fans can follow the money and time and events of the options has never been like this before. Essence of sporting competition that is based on the concept of culture, now became an industry, while under of social and technological developments. Which has became a factor in commercial marketing of the sport and the techniques applied in both academic and sectoral evaluation of the significance of the purpose of the course.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Sampling, synthesis,discussion
Principle Sources
- Rein, Irvıng., Kotler, Philip ve Shields, Ben. İşte Taraftar İşte Marketing
–Spor Endüstrisinde Pazarlama ve Taraftara Ulaşmanın Yolları, İstanbul: Mediacat Yayınları, 2007.
- Katırcı, Hakan ve Argan, Metin. Spor Pazarlaması, Ankara: Nobel Yayın Dağıtım, 2008.
- Boniface, Pascal. Futbol ve Küreselleşme, İstanbul. NTV Yayınları,2007.
- Kuper, Simon. Futbol Asla Sadece Futbol Değildir, İstanbul: İthaki Yayınları,1996.
- Okay, Hakan. İyi Pazarlamacı Olmak, İstanbul: MediaCat Yayınları, 2010.
- Erdemli, Atilla. Temel Sorunlarıyla Spor Felsefesi, İstanbul:E Yayınları,2006.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What is sports?
Verbal Lecture
2. Week
What is the philosophy of sports?
Verbal Lecture
3. Week
The industrialization of the sports.
Verbal Lecture
4. Week
Relationship between sport and the fans
Verbal Lecture
5. Week
Sports and media
Verbal Lecture
6. Week
Sports and politics
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Sports and branding
Verbal Lecture
9. Week
Sports and popular culture
Verbal Lecture
10. Week
Sports and technology
Verbal Lecture
11. Week
Sports and management, sports marketing
Verbal Lecture
12. Week
Sponsorship and sports marketing, Sports marketing and the institutionalization
Verbal Lecture
13. Week
Sport marketing examples : Global
Verbal Lecture
14. Week
Sport marketing examples : in Turkey
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
10
Attendance
14
5
classwork
1
5
Final Exam
1
50
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to classify the terms of the environment in marketing.
LO-2
Will be able to query sports marketing applications
LO-3
Will be able to analyse sports marketing applications.
LO-4
Will be able to discuss sports marketing applications.
LO-5
Will be able to create sports marketing applications.
