The aim of the course is to analyse the importance of corporate social responsibility concept and its necessity in terms of organizations’ sustainability within the concept of shareholders’ point of view.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Professor Işıl Zeybek
Course Assistant(s)
Schedule
Monday 11:00-12:45, IKU Cats Virtual Classroom
Office Hour(s)
Prof.Dr.Işıl Zeybek, Monday 13:00-13:45, IKU Cats
Teaching Methods and Techniques
Verbal lecture, class discussions and practices.
Principle Sources
- Özgen, Ebru.Kurumsal Sosyal Sorumluluk Projeleri, İstanbul:Mavi Ağaç Yayınları,2006.
- Kotler, Philip .Kurumsal Sosyal Sorumluluk. İstanbul: Mediacat Yayınları, 2007.
- Ceyda Aydede. Yükselen Trend Kurumsal Sosyal Sorumluluk, İstanbul: Mediacat Yayınları,
2007.
-Sibel Yamak. Kurumsal Sosyal Sorumluluk Kavramının Gelişimi,2007, Beta Basım yayın.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Corporate social responsibility concept,,its importance and its aim
Verbal Lecture
2. Week
Social and environmental responsibilites within the concept of corporate social responsibility.
Verbal Lecture
3. Week
The relationship between corporate social responsibility and ethics.
Verbal Lecture
4. Week
Corporate social responsibility concept and its importance in terms of organizations’ sustainability.
Verbal Lecture
5. Week
The importance of corporate social responsibility campaigns in terms of marketing.
Verbal Lecture
6. Week
Analyzing the social responsibility projects in Turkey and the world.
Verbal Lecture, Case study
7. Week
Midterm Exam
Midterm Exam
8. Week
The implementing phases of social responsibility projects.
Verbal Lecture
9. Week
Determining and designing project.
Project, Practice
10. Week
Determining and designing project.
Project, Practice
11. Week
Determining and designing project.
Project, Practice
12. Week
Student Project Presentations - Critique and Discussion
Practice
13. Week
Student Project Presentations - Critique and Discussion
Practice
14. Week
Student Project Presentations - Critique and Discussion
Practice
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to define corporate social responsibility and its importance for the organizations
LO-2
Will be able to design and implement corporate social responsibility strategies.
LO-3
Will be able to plan effective community and employee engagement to corporate social responsibility programmes and campaigns.
LO-4
Will be able to describe the approaches of the organizations to corporate social responsibility campaigns and will be able to interpret the philosophy of sustainability.
LO-5
Will be able to discuss and evaluate the corporate social responsibility projects
LO-6
Will be able to plan the results of social responsibility campaigns effectively.
