The aim of the course is to discuss continiously developing and growing communication industry by introducing the transformation of modernism, postmodernism ,capitalism, the arising of globalization concept and introducing the function of international communication networks in this transformation process.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
- Held, David ve McGrew, Anthony . Küresel Dönüşümler: Büyük Küreselleşme Tartışması, Ankara: Phoenix Yayınları, 2008
- Thussu, Daya. International Communication, Continuity and Change, London: Hodder Arnold Publication, 2006.
- Fukuyama, Francis. Tarihin Sonu ve Son İnsan, Ankara: Gün Yayıncılık, 1993
- Uluç, Güliz. Küreselleşen Medya:İktidar ve Mücadele Alanı, İstanbul: Anahtar Kitaplar Yayınevi, 2003.
- McChesney, Robert .,Wood, Ellen ve Foster, John . Kapitalizm ve Enformasyon Çağı:Küresel İletişim Devriminin Politik Ekonomisi, Ankara: Epos Yayınları, 2003.
-Unesco, Sean McBride Raporu(Many Voices One World-Çok Sesli Tek Dünya),1980
- İnceoğlu, Yasemin Giritli.Uluslar arası Medya:Medya Eleştirileri, İstanbul: Der Yayınları, 2010.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Globalization of communication.
Verbal Lecture
2. Week
Modernism, Postmodernism ve Capitalism
Verbal Lecture
3. Week
Polical Economy of Global Communication.
Verbal Lecture
4. Week
Global Newsfeed: Global Village or Cultural pour?
Verbal Lecture
5. Week
Discussions about news and communication patterns in new world.
Verbal Lecture
6. Week
International communication theories: Media Imperialism
Verbal Lecture, Case Study
7. Week
International communication theories: Modernization Theory
Verbal Lecture
8. Week
Midterm Exam
Midterm Exam
9. Week
International communication theories: Global Pluralism
Verbal Lecture
10. Week
Yeni Medyanın İletişimin Uluslararasılaştırılması-Küreselleşmesine Katkısı
Verbal Lecture
11. Week
Comparative International Media Systems:1- Mediterranean/Pluralist Model.
Verbal Lecture
12. Week
North/ Central Europe or Democratic Corporatist Model
Verbal Lecture
13. Week
North Atlantic and Liberal Model
Verbal Lecture
14. Week
Results and suggestions
Verbal Lecture
15. Week
Assesments
Assesments
16. Week
Assesments
Assesments
17. Week
Assesments
Assesments
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
14
20
Final Exam
1
40
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to define capitalism, globalization and international communication concepts and will be able to show their relations.
LO-2
Will be able to analyze the relations between capitalism, globalization and international system with cause effect.
LO-3
Will be able to evaluate international media and entertainment industry that are continiously growing in the environment of capitalism, globalization and international system and also will be able to evaluate their effects.
LO-4
Will be able to identify the the different media systems and their operation types.
