The aim of the course is to provide basic and theoretical knowledge in order to educate qualified communication experts who are required in health industry that is one of the basic and rapidly developing markets.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Health communication in the world and its management.
Verbal Lecture
4. Week
Health communication in Turkey and its management.
Verbal Lecture
5. Week
Public health organizations and their management.
Verbal Lecture
6. Week
Private health organizations and CRM
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Health corporations and their organization charts.
Verbal Lecture
9. Week
Health corporations and accreditation
Verbal Lecture
10. Week
Patient and corporation relations
Verbal Lecture
11. Week
Pharmaceutical companies and their communication strategies. Health industry and promotion practices.
Verbal Lecture
12. Week
Health industry and social responsibility projects. Sales, marketing and promotion in health industry.
Verbal Lecture
13. Week
Health industry and advertising.
Verbal Lecture
14. Week
Health tourism and Turkey.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
classwork
1
10
Final Exam
1
50
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Will be able to examine the details of health industry by defining it.
LO-2
Will be able to diagram the structure of health industry.
LO-3
Will be able to compare the practices in health industry.
LO-4
Will be able to formulate communication strategies that are specific to health industry.
LO-5
Will be able to communication campaigns devoted to health industry.
