The aim of the module is that analyzing the field of political communication in connection with other academic disciplines by addressing the basic concepts of political communication itself. Its types will be explained clearly with clarifying the position of advertising in it and public relations in process of campaigning with various examples of political campaigns around the world.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
In the lectures, there will be power point presentations in order to explain the chosen topics. Additionally, all the factors which shape the process of political communication will be interpreted by discussing its importance through a variety of its aspects.
Principle Sources
- Aysel, Aziz. Siyasal İletişim, Ankara: Nobel Yayınları, 2007.
- Tokgöz,Oya. Siyasal İletişim Anlamak, Ankara: İmge Kitabevi, 2008.
- Tokgöz, Oya. Seçimler, Siyasal Reklamlar ve Siyasal İletişim, Ankara: İmge Kitabevi, 2010.
- Uztuğ, Ferruh. Siyasal İletişim Yönetimi, İstanbul: MediaCat Yayınları, 2004.
- Kılıçaslan, Emine Çakmak, Siyasal İletişim İdeoloji ve Medya İlişkisi, İstanbul:Kriter Basın Yayın, 2008.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
The phenomenon and progression of political communication
Verbal Lecture
2. Week
The connection between political communication and other academic disciplines.
Verbal Lecture
3. Week
The types, methods and techniques of political communication
Verbal Lecture
4. Week
The relationship between media and political communication
Verbal Lecture
5. Week
Political communication and political campaign
Verbal Lecture, Case study, Practice
6. Week
Political communication and political campaign.
Verbal Lecture, Case study, Practice
7. Week
Midterm Exam
Midterm Exam
8. Week
The communication strategies adopted by political parties.
Verbal Lecture, Case study
9. Week
Assessment of the process of political parties’ campaigns.
Verbal Lecture, Case study
10. Week
Covering the methods and techniques used in the process of political communications.
Verbal Lecture, Case study
11. Week
The features and characteristics of effective political communication.
Verbal Lecture, Case study
12. Week
Examination of the various political party activities in domestic (Turkey) and world widely.
Verbal Lecture, Case study
13. Week
Identifying the samples of political advertisements from different countries.
Verbal Lecture, Case study
14. Week
Sampling the Turkish political advertisements.
Verbal Lecture, Case study
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
10
Attendance
14
10
Final Exam
1
50
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
Learning Outcomes
LO-1
Classify the activities of political communication with defining its concept.
LO-2
Identify the political communication by linking it with other disciplines.
LO-3
Interpret the position of media within the context of political communication’s data with determining the importance of all actors involved in the process of political communication.
LO-4
Compare the process analysis of political campaign applied in different mass media tools by sampling types and techniques in political communication and the media channel.
LO-5
Criticize political campaigns run by political parties during the election processes with considering the role of a political campaign.
