Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISNY3100	3	Thesis	0/0/0	CC	Turkish	30

Course Goals	The aim of the course ise to provide students the opportunity to prepare and introduce an original work including a specific medthod by combining their public relations and advertising knowledge with practice.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)	Professor Işıl Zeybek, Professor Öykü Ezgi Yıldız Balaban, Dr. Öğretim Üyesi Gülnur Işıklar, Assoc. Prof. Ceren Bilgici, Assoc. Prof. Perihan Taş Öz
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques	Research, synthesis and searching sources.
Principle Sources	-All sources related to thesis.
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Determining the subject of thesis.
2. Week	Determining the subject of thesis.
3. Week	Determining the hypothesis.
4. Week	Preparing table of contents.
5. Week	Preparing table of contents.
6. Week	Preparing the bibliography.
7. Week	Preparing the bibliography.
8. Week	Preparing the bibliography.
9. Week	Preparing the bibliography.
10. Week	Determining the research method.
11. Week	Writing the thesis.
12. Week	Writing the thesis.
13. Week	Writing the thesis.
14. Week	Writing the thesis.
15. Week	Writing the thesis.
16. Week	Writing the thesis.
17. Week	Writing the thesis.

Assessments
Evaluation tools	Quantity	Weight(%)

Program Outcomes PO-1 They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge. PO-2 They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area. PO-3 They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups. PO-4 They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design. PO-5 They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner. PO-6 They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others. PO-7 They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively. PO-8 They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility. PO-9 They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors. PO-10 They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view. PO-11 They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines. PO-12 They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.

Learning Outcomes LO-1 Will be able to construct a plan how an original work can be prepared. LO-2 Will be able to have knowledge about research methods and will be able to question which method should be used according to the position. LO-3 Will be able to arrange the information that is obtained from different resources related to the profeesional area. LO-4 Will be able to evaluate the hypothesis that he/she has introduced at the beginning of the work. LO-5 Will be able to create an original product at the end of his/her study.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5