In this course, the development of mobile communication technologies, new mobile devices, services and applications will be examined. The objective of the course is to acquire knowledge on mobile user habits, mobile user experience design, mobile advertising trends, mobile marketing, the relation between mobile technologies and social media.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Dr.Öğretim Üyesi Ceren Bilgici
Course Assistant(s)
Schedule
Wednesday 09:00-10:45, Ataköy Campus, 1A/03-05
Office Hour(s)
Wednesday 09:00-10:45, Ataköy Campus, 1A/03-05
Teaching Methods and Techniques
-Course reader, case study analysis
Principle Sources
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Mobile Marketing, Daniel Rowles, Kogan Page, London, 2013
Cell Phone Culture: Mobile Technology in Everyday Life, Gerard Goggin, Routledge, New York, 2006
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Evolution of new media
Course reader, case study analysis
2. Week
Introduction to basic concepts of mobile communication technologies
Course reader, case study analysis
3. Week
Development of mobile communication systems
Course reader, case study analysis
4. Week
Current mobile applications, tools and services
Course reader, case study analysis
5. Week
Current mobile applications, tools and services
Course reader, case study analysis
6. Week
Mobile user habits
Course reader, case study analysis
7. Week
Relation between mobile communication devices and social media
Course reader, case study analysis
8. Week
Mobile usability and user experience design
Course reader, case study analysis
9. Week
Midterm
Midterm
10. Week
Mobile marketing
Course reader, case study analysis
11. Week
Mobile advertising practices
Course reader, case study analysis
12. Week
Mobile advertising practices
Course reader, case study analysis
13. Week
Project presentations
Course reader, case study analysis
14. Week
Project presentations
Course reader, case study analysis
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
50
Final Exam
1
50
Program Outcomes
PO-1
They will be able to define all kinds of concepts, especially communication, art and culture, related to Public Relations and Advertisement sectors, develop the theorethical knowledge they have acquired on an expertise level and make use of this knowledge.
PO-2
They will acquire the theoretical equipment necessary for achieving success in public relations and advertisement sectors and support their studies by means of qualitative and quantitative methods related to this area.
PO-3
They will be able to prepare written, oral and visual presentations and assessments both on the Professional field and other subjects to the groups.
PO-4
They will be able to observe technological, cultural and social changes, implement those changes to Public Relations and Advertisement sectors and utilize problem solving and administration skills in interdisciplinary studies by internalizing contemporary, academical and professional approaches related to communication and design.
PO-5
They will have self-disciplined, creative, flexible and independent working careers and be able to organize their thoughts and projects in written, spoken or other forms in an effective and convincing manner.
PO-6
They will be able to carry out projects related to the professional field by paying attention to cultural and ethical values and teach those values to others.
PO-7
They will be able to take the lead in situations, which require solutions related to advertisement and public relations issues, by developing their management and leadership skills and managing their time and sources effectively.
PO-8
They will be able to organize communication strategies related to all kinds of subjects in the Professional field, develop new strategical approaches by taking initiative and produce solutions by taking responsibility.
PO-9
They will be able to manage informatics and communication technologies on an expertise level as required by Public Relations and Advertisement sectors.
PO-10
They will be participant and undertaker collaborators while working with the target groups (customers, consumers, in-house, out-house shareholders etc.) in the workplace environment and have qualifications which support team work. They will be able to utilize the knowledge and skills acquired in the fields of expertise related to public relations and advertisement sectors with a critical point of view.
PO-11
They will be able to bring together the various sources of information by developing their research skills, carry out interdisciplinary (e.g: psychology, sociology etc.), genuine and creative studies and interpret the information acquired from different disciplines.
PO-12
They will be able to reach to a meaningful conclusion by evaluating the theoretical information related to their professional field with a critical point of view and carry out authentic studies.
