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| Course Goals |
The course output is the knowledge of contemporary marketing concepts and marketing theory. |
| Prerequisite(s) |
Course Code Course Name… |
| Corequisite(s) |
Course Code Course Name… |
| Special Requisite(s) |
Adequate English level to follow up related literature and resources. |
| Instructor(s) |
Assist. Prof. Dr. Kemal Özkan Yılmaz |
| Course Assistant(s) |
- |
| Schedule |
Perşembe, 16:00-18:50, Ataköy Kampüsü AK-B11 |
| Office Hour(s) |
Dr. Kemal Özkan Yılmaz - BK B-8/4, Tuesday 12:00-14:00; For appointment: kemal.yilmaz@iku.edu.tr |
| Teaching Methods and Techniques |
Presentations, class discussions |
| Principle Sources |
International references of marketing. |
| Other Sources |
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| Course Schedules |
| Week |
Contents |
Learning Methods |
| 1. Week |
Introduction to Marketing |
Oral presentations and class discussions |
| 2. Week |
Strategic Marketing, Micro and Macroenvironmental Factors |
Oral presentations and class discussions |
| 3. Week |
Consumer and Organizational Customer Behavior |
Oral presentations and class discussions |
| 4. Week |
Market Segmentation, Target Marketing and Positioning |
Oral presentations and class discussions |
| 5. Week |
Product and Price |
Oral presentations and class discussions |
| 6. Week |
Distribution and Communication |
Oral presentations and class discussions |
| 7. Week |
Marketing Research |
Oral presentations and class discussions |
| 8. Week |
Midterm Exam |
Midterm Exam |
| 9. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 10. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 11. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 12. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 13. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 14. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 15. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 16. Week |
Doctoral Dissertation Presentations, Discussion of Marketing Theories and Marketing Research |
Student presentations and class discussions |
| 17. Week |
Final |
Exam |
| Program Outcomes |
| PO-1 | Applies mathematical and social knowledge to Business problems.
| | PO-2 | Defines the basic information related to other disciplines (economics, sociology, psychology, numerical sciences, etc.) that form the basis of business management and uses this information in the field of business administration.
| | PO-3 | Explain the basic information in the field of business functions and management (management, production, marketing, accounting, finance, HRM, behavior, etc.), interpret the theoretical discussions covering the relations between the actors and cultures in this field.
| | PO-4 | Determines and applies how the theoretical and practical knowledge and skills gained in the field of business are used in research, application and field analysis.
| | PO-5 | Defines and evaluates activities and relationships in business-related fields; solve problems by defining, modeling and commenting.
| |
| Learning Outcomes |
| LO-1 | Learning the marketing theory | | LO-2 | Learning contemporary marketing concepts | | LO-3 | Competence in marketing researches | | LO-4 | Having the ability of interdiciplinary problem solving regarding marketing issues | | LO-5 | Writing in marketing issues and critical thinking ability | |
