Program Objectives
The main aim of the programme is to meet the requirements of new economy with the use of digital data flow, internet based technologies and new marketing techniques in a changing global order.
EstablishmentIstanbul Kültür University, Marketing Programme of Vocational School of Business Administration is founded in 2002 with the name of E-Commerce and took its first students in 2002-2003 academic year and gave its first graduates in 2004.
The program has began its academic activities in Sirinevler Campus, along with the increasing number of students from the 2009-2010 academic year training continues in İncirli Campus. The name has changed to Marketing by the Council of Higher Education in 2009.
Since the year 2011, Prof. Fahamet Akın is the director of the program.
Qualification AwardedStudents who have successfully completed all courses and had at least 120 ECTS, has the associate degree.
Language of Instruction Turkish
Mode of EducationFull-time
Admission and Registration RequirementsTaking students to programmes of Vocational School of Business Administration, is made through central placement exam which is organized by the Student Selection and Placement Center (ÖSYM).
In central placement, candidates is placed by ÖSYM through their Student Selection Examination scores and program quotas.
The students’ registration is made by the Student Affairs Office within the framework of the calendar set by OSYM.
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Contribution |
%25 Scholarship |
%50 Scholarship |
%100 Scholarship |
2010 Basis Points |
290,305 |
- |
- |
0 |
2010 Base Success Order |
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Total Quota |
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Double Major–Minor Programs
InternshipMarketing Programme students have the necessity of making their training course for 40 working days in order to use their acquirements they had during their education and to examine the field of application in their own career.
Graduation RequirementsIn order to graduate from the program students must have at least 2,00 GPA out of 4,00 and 120 ECTS.
International CooperationsFor graduates wishing to continue their education abroad, Istanbul Kültür University Vocational School of Business Administration made agreements with Centennial College in Canada, and with Fort Hayes State University in the United States. Also, students have opportunity to be exchange student and make internship abroad through ERASMUS Program.
Occupational Profiles Of GraduatesMarketing career has a wide range involving determination of the price, designating and managing the brand, creating and developing the product, making market research and provide corporate communication of the brand. Marketing Programme graduates can implement these activities in sales and marketing departments of companies in every sector. Tey also can work in corporations that are active in electronic commerce and they can establish their own companies.
Access to Further Studies Transfer to Bachelor Degree is determined in Offical Newpaper dated 02,19,2002 and numbered 24676.
According to regulation on the continuation of graduates of vocational schools to Bachelor Degree and principles that the council of Higher Education determined, vertical transfer exam and placement of graduates of vocational school students to bachelor degree is executed by ÖSYM.
Students who graduated from Marketing Programme can make vertical transfer to bachelor degree to enhance their training to upper level.
Vertical Transfer Areas
Public Relations,Public Relations and Advertising,Communication,Business Administration, Business Administration-Economics,Logistics Management,Marketing, Advertisement Design and Communication,Advertisement, Advertising and Public Relations, International Management, International Trade, International Trade and Finance, International Trade and Management
Departmental FacilitiesIn Incirli Campus, we have updated PC labs, amphi salons for seminars
Program Activities
Contact Information İstanbul Kültür University İncirli Campus
0212 498 41 41