Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
			//

Course Goals	Giving the basic insights about public relations
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Definition and historical development of relations with the people, definition of relations with the people and historical development	Lecture and presentation
2. Week	Concepts related to public relations (promotion, human relations)	Lecture and presentation
3. Week	Concepts related to public relations (Marketing, and Advertising)	Lecture and presentation
4. Week	Concepts related to the public (Corporate advertising)	Lecture and presentation
5. Week	Concepts related to the people (lobbying)	Lecture and presentation
6. Week	Objectives of Public Relations, Causes of Public Relations Needs in Business	Lecture and presentation
7. Week	Basic principles of public relations	Lecture and presentation
8. Week	Midterm
9. Week	The role of effective communication in public relations	Lecture and presentation
10. Week	Organization of public relations, Responsibilities of public relations directors in enterprises	Lecture and presentation
11. Week	The activities of the public relations department in enterprises, the public relations specialists and the facilities	Lecture and presentation
12. Week	Development of Public Relations Program in Enterprises, Methods of collecting information	Lecture and presentation
13. Week	Planning, planning types in relation to the public	Lecture and presentation
14. Week	Planning, execution and control in relation to the people	Lecture and presentation
15. Week	Target audience in relation to the public Inside / outside the organization	Lecture and presentation
16. Week	Final
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	30
Homework / Term Projects / Presentations	1	10
Final Exam	1	60

Program Outcomes PO-1 Optician has a basic level of theoretical knowledge in the field PO-2 They describes terms related to Opticianry field PO-3 They will have a basic level of practical knowledge in Opticianry field PO-4 They define problems when faced with an unexpected situation in line with the information obtained from the device. PO-5 Detects problems and looks for solutions in their field PO-6 Optician, using the basic knowledge of a given task is executed independently owned. PO-7 Lifelong learning awareness, identify learning requirements and access to information resources. PO-8 Inform individuals and organizations about the use of technological knowledge and skills they possess in the relevant issues, share their suggestions for solutions to problems orally and in writing. PO-9 An optician, use the acquired knowledge and skills at a basic level, he served as a member of the team to face any problem. PO-10 Personal and public health have sufficient awareness of safety and environmental protection will be aware of the risks that threaten the environment, warned the environmental and human health protection.

Learning Outcomes LO-1 Introducing the requirements for public relations speciality LO-2 Defining the functions of public relations in institutions LO-3 Defining the principles and rules of public relations in institutions LO-4 Determining public relations activities LO-5 Transferring the practical applications of public relations methods to the students

Course Assessment Matrix: