Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	To have detailed information about today's competitive conditions brand management and strategies and to make updates through examples.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction & Brand Concept and Historical Process	Verbal Expression, Presentation
2. Week	Brand Definition and Scope	Verbal Expression, Presentation, Sampling
3. Week	Branding Process	Verbal Expression, Presentation, Sampling
4. Week	Brand Types	Verbal Expression, Presentation, Sampling
5. Week	Product and Brand Comparison	Verbal Expression, Presentation, Sampling
6. Week	The Importance of Branding	Verbal Expression, Presentation, Sampling
7. Week	Midterm
8. Week	Brand Identity, Brand Personality, Brand Image, Brand Awareness	Verbal Expression, Presentation, Sampling
9. Week	Brand Value, Brand Loyalty, Brand Awareness, Brand Positioning	Verbal Expression, Presentation, Sampling
10. Week	Protection of Marks	Verbal Expression, Presentation, Sampling
11. Week	Brand Management Strategies	Verbal Expression, Presentation, Sampling
12. Week	Brand Marketing Strategy	Verbal Expression, Presentation, Sampling
13. Week	Brand Strategies	Verbal Expression, Presentation, Sampling
14. Week	Final Exam
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Optician has a basic level of theoretical knowledge in the field PO-2 They describes terms related to Opticianry field PO-3 They will have a basic level of practical knowledge in Opticianry field PO-4 They define problems when faced with an unexpected situation in line with the information obtained from the device. PO-5 Detects problems and looks for solutions in their field PO-6 Optician, using the basic knowledge of a given task is executed independently owned. PO-7 Lifelong learning awareness, identify learning requirements and access to information resources. PO-8 Inform individuals and organizations about the use of technological knowledge and skills they possess in the relevant issues, share their suggestions for solutions to problems orally and in writing. PO-9 An optician, use the acquired knowledge and skills at a basic level, he served as a member of the team to face any problem. PO-10 Personal and public health have sufficient awareness of safety and environmental protection will be aware of the risks that threaten the environment, warned the environmental and human health protection.

Learning Outcomes LO-1 To learn practices about brand communication process LO-2 Having knowledge about brand management models LO-3 Having detailed information about campaign management

Course Assessment Matrix: