students; consumer behavior, factors affecting organizational behavior methods and decisions and provide them with information on the consumer decision making process. the development of marketing strategy and aims to explain the relationship between the understanding of the factors influencing consumer behavior.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Merve ESEOĞLU
Course Assistant(s)
Schedule
Thursday, 11:00-13:45, CATs v3.0
Office Hour(s)
Thursday, 11:00-13:45, CATs v3.0
Teaching Methods and Techniques
- New class lectures, case studies, class discussions
-- Michael R. Solomon, Gary Bamossy, Soren Askergaard ve Margaret K. Hogg, Consumer Behaviour A European Perspective, Pearson Education, 4. Edition, 2010.
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Consumer Behavior
Lectures, case studies, class discussions inside
2. Week
Impact Detection and Consumer Behavior
Lectures, case studies, class discussions inside
3. Week
Introduction to Organizational Behavior
Lectures, case studies, class discussions inside
4. Week
Organizational Identity, Organizational Image and Organizational Culture
Organizational Identity, Organizational Image and Organizational Culture
Lectures, case studies, class discussions inside
5. Week
Motivation and Productivity in Organizations
Lectures, case studies, class discussions inside
6. Week
organizational Communication
Lectures, case studies, class discussions inside
7. Week
Organizational Learning and Change
Lectures, case studies, class discussions inside
8. Week
EXAM
EXAM
9. Week
Organizational Power and Personality
Lectures, case studies, class discussions inside
10. Week
Justice and Ethics in Organizations
Lectures, case studies, class discussions inside
11. Week
Bullying (mobbing) and Emotional Intelligence
Lectures, case studies, class discussions inside
12. Week
Conflict and Stress Management in Organizations
Lectures, case studies, class discussions inside
13. Week
Organizational Commitment and Trust
Lectures, case studies, class discussions inside
14. Week
Performance Management and Mentoring-organizational Citizenship
Lectures, case studies, class discussions inside
15. Week
Final Exam
16. Week
Final Exam
17. Week
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
20
Final Exam
1
40
Program Outcomes
PO-1
Where necessary to communicate effectively in Turkish and other foreign languages effectively orally or in writing to use
PO-2
The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3
Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4
Health institutions have gained the skills of human resources management
PO-5
Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6
Health institutions have sufficient knowledge about the organization and management.
PO-7
Human resources in healthcare organizations to efficiently use
PO-8
Health sector, local, national and international social issues comprehension
PO-9
Present understanding of management appropriate to apply total quality management in the health sector
PO-10
Used in health care institutions and methods that can be used to develop IT skills have
PO-11
Know the workings of economic and management in healthcare organizations, assessment
PO-12
Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13
Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14
Management functions in health institutions and organizations have sufficient knowledge
PO-15
Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16
The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-1
1. Learning the individual factors that influence consumer behavior and organizational behavior
LO-2
2. Learning the link between the communication process and consumer behavior
LO-3
3. The digital revolution, consumers' decision-making process and to have information about their impact on consumer behavior
LO-4
4. Learning the social factors that influence consumer behavior
LO-5
5. The effects of organizational behavior on a sectoral basis
