Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situation from top management standpoint are the objectives of the course. We will also provide the necessary basic terms and concepts in order to familiarize the attendants with strategic management process.
Our treatment of strategic management process will be contemporary. We will emphasize the importance of identifying value creating potential of firm’s resources and capabilities and core competencies within the context of volatile global economy. We will also examine set of strategic actions to achieve strategic competitiveness and earn above average profits
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
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Instructor(s)
ÖĞR. GÖR. CANAN BULUT KORKMAZ
Course Assistant(s)
Schedule
Monday, 11:00-12:45, 1B-07.
Office Hour(s)
Friday, 12:00-14:00
Teaching Methods and Techniques
Lectures, Powerpoint presentations, Discussions and case analysis and presentations
Principle Sources
İşletmelerde Stratejik Yönetim, Tahir Akgemci, Hasan Kürşat Güleş, 2. Baskı, Meslek Yüksekokulları Serisi, Gazi Kitabevi.
Sağlıkta Pozitif Yönetim, Haluk Şengün, 1.Basım, Nobel Kitap.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Strategy and strategic management concept
Lectures, PP presentations, Discussions
2. Week
Strategic analysis process in enterprises
Lectures, PP presentations, Discussions
3. Week
Product and production strategy
Lectures, PP presentations, Discussions
4. Week
Marketing and growth strategies
Lectures, PP presentations, Discussions
5. Week
Conceptual framework and benefits of managing customer relationships
Lectures, PP presentations, Discussions
6. Week
Technology management
Lectures, PP presentations, Discussions
7. Week
Mid-term Exam
Exam
8. Week
Crisis management
Lectures, PP presentations, Discussions
9. Week
Problem solving techniques
Lectures, PP presentations, Discussions
10. Week
Lean management
Lectures, PP presentations, Discussions
11. Week
Talent management-oriented organizations
Lectures, PP presentations, Discussions
12. Week
Innovation management and innovative organizations
Lectures, PP presentations, Discussions
13. Week
Positive management in health
Lectures, PP presentations, Discussions
14. Week
Final Exam
Exam
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Where necessary to communicate effectively in Turkish and other foreign languages effectively orally or in writing to use
PO-2
The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3
Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4
Health institutions have gained the skills of human resources management
PO-5
Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6
Health institutions have sufficient knowledge about the organization and management.
PO-7
Human resources in healthcare organizations to efficiently use
PO-8
Health sector, local, national and international social issues comprehension
PO-9
Present understanding of management appropriate to apply total quality management in the health sector
PO-10
Used in health care institutions and methods that can be used to develop IT skills have
PO-11
Know the workings of economic and management in healthcare organizations, assessment
PO-12
Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13
Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14
Management functions in health institutions and organizations have sufficient knowledge
PO-15
Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16
The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-1
Identify the terms, concepts; evaluate and apply the theoratical and practical processes in long-term oriented strategic business management to accomplish competitive advantage.
LO-2
Develop the system approach and analyze the organizations and managerial skills in their environment; identify the problems and provide efficient solutions in the longterm.
LO-3
Design and re-organize the organizations and apply incremantal and innovative adaptive structures to comply with the environmenal changes in the long term to achieve competitive advantage.
LO-4
Develop business ethics, logical reasoning and act responsibly with corporate governance principles in long term business interactions
LO-5
Develop skills to communicate effectively through internet; individual or group research based presentations to manage firms strategically.
