Explaning international marketing concepts, marketing mix promotion and explaining patterns of foreign trade payment and distribution.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
attend to course
Instructor(s)
ÖĞR.GÖR. MELİSSA ELİF GÜZEY
Course Assistant(s)
Schedule
Tuesday, 16:00-17:50, 3A02.
Office Hour(s)
Melissa Elif Güzey, Monday,11.00-12.50, 3A09.
Teaching Methods and Techniques
Lecture
Principle Sources
Warren J. Keegan & Mark C. Green "Global Marketing", Nobel, 7. ed., 2015 Prof. Dr. Erdoğan TAŞKIN “Uluslararası Pazarlama” Tükmen Kitabevi 2012 P. Kotler ve K.L. Keller, "Pazarlama Yönetimi", Çeviri: İ. Kırcova, Beta,2018
Other Sources
- Articles and Marketing Magazines.
Course Schedules
Week
Contents
Learning Methods
1. Week
Global Integration and Introduction to Global Marketing
Lecture, presentation
2. Week
International Marketing Environment
Lecture, presentation
3. Week
Marketing Research in International
Marketing
Lecture, presentation
4. Week
Market Segmentation Targeting,Positioning in International Marketing
Lecture, presentation
5. Week
International Market Entry Strategies
Lecture, presentation
6. Week
General overview
Lecture, presentation
7. Week
Midterm Exam
Midterm
8. Week
Product Decisions in International Marketing
Lecture, presentation
9. Week
Price Decisions in International Marketing
Lecture, presentation
10. Week
Distribution Decisions in International Marketing
Lecture, presentation
11. Week
Promotion Decisions in International Marketing
Lecture, presentation
12. Week
International Marketing and Digital Transformation
Lecture, presentation
13. Week
Strategy and Leadership with Case Studies in International Marketing
Lecture, presentation
14. Week
General overview
Lecture, presentation
15. Week
Final Exam
Final Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
PO 1. To have a basic knowledge in the field of Foreign Trade and to recognize
various documents used
PO-2
PO 2. To have a basic knowledge of Export and customs regulation.
PO-3
PO 3. To gain information about basic methods used in accounting and business practices of these methods
PO-4
PO 4. Identify the functions and applications of marketing in business, do market research and marketing communications as required by their use
PO-5
PO 5. Knowledge of the formation of international trade and international trade policies
PO-6
PO 6. To have the knowledge associated with the management of foreign trade and logistics
PO-7
PO 7. To have the knowledge and use of computer programs
PO-8
PO 8. To have the knowledge of foreign trade financing
PO-9
PO 9. To have the knowledge of international trade and EU law
PO-10
PO 10. To have a basic knowledge on business management and vision on international business
PO-11
PO 11. By graduation project having the practice on researching and reporting the knowledge needed.
PO-12
PO 12. To have the basic law knowledge and legislation related to foreign trade profession
PO-13
PO 13. To have the ability to communicate effectively in orally and in writing
PO-14
PO 14. To have knowledge on Ataturk's Principles and Revolution History
PO-15
PO 15. To have the professional English on Foreign trade
Learning Outcomes
LO-1
To reveal differences between international marketing and marketing mix.
LO-2
Determining the reasons to enter international markets.
LO-3
Development of international market research skills to access sources of information, develop the ability to use market research techniques.To have the ability to determine qualitative and quantitative characteristics of the goods whichh will be marketed to foreign markets.
LO-4
Creation of brand awareness, awareness of place packing.
LO-5
Explaning marketing mix in international marketing, such as product, price, place and promotion.To give information about alternatives to the organization of export enterprises and foreign trade incentives.
