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Graphic Design Main Page / Program Curriculum / Writing And Typography I

Writing And Typography I

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MGT1002 1 Writing And Typography I 2/2/0 CC 4
Course Goals

Learning the effects of fonts, font features, formal differences on design.
Prerequisite(s) Writing And Typography I
Corequisite(s) Writing And Typography I
Special Requisite(s) Attendance
Instructor(s) Lecturer Kaya Oral
Course Assistant(s)
Schedule Friday 13:00-16:45 3B01 - 3B03
Office Hour(s) Friday 13:00-16:45 3B01 - 3B03
Teaching Methods and Techniques

With lecture, homework and workshop practice, the course will be conducted face to face.

Principle Sources -Lecture Notes, Presentation and examples, Çağdaş Tipografinin Temelleri - Namık Kemal SARIKAVAK, Modern Sanat ve Yeni Tipografi - Emre BECER.
Other Sources  -Creative Sources on Cats Platform
Course Schedules
Week Contents Learning Methods
1. Week Definition of typography, basics. Application and theoretical
2. Week Character Format and Baseline Scales of the Letter Application and theoretical
3. Week Character and Color relationship Application and theoretical
4. Week Typography homework-1 studies - interpretation Application and theoretical
5. Week Typography homework-1 studies - interpretation Application and theoretical
6. Week Typography homework-1 studies - interpretation Application and theoretical
7. Week Typography assignment Presentation - Interpretation Application and theoretical
8. Week Typography homework-2 studies - interpretation Application and theoretical
9. Week Typography homework-2 studies - interpretation Application and theoretical
10. Week Typography homework-2 studies - interpretation Application and theoretical
11. Week Typography assignment Presentation - Interpretation Application and theoretical
12. Week Typography homework-3 studies - interpretation Application and theoretical
13. Week Typography homework-3 studies - interpretation Application and theoretical
14. Week Typography homework-3 studies - interpretation Application and theoretical
15. Week Typography assignment Presentation - Interpretation Application and theoretical
16. Week Typography assignment Presentation - Interpretation Application and theoretical
17. Week Final Final
Assessments
Evaluation tools Quantity Weight(%)
Homework / Term Projects / Presentations 1 50
Final Exam 1 50


Program Outcomes
PO-1PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9PO 9. Design on making a lifestyle.
PO-10PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
Learning Outcomes
LO-1It recognizes the text characters.
LO-2 It has knowledge about which character reflects which emotion.
LO-3 They reinforce what they learn with their original typographic designs.
LO-4Learn the rules of composition.
LO-5Recognizes the forms, it would dominate the use in accordance with the rules of composition.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10
LO 1
LO 2
LO 3
LO 4
LO 5