To shape the point of view of all visual and audiovisual graphic designs to be made in the field of introduction to advertisement graphic, components of design, design principles, advertising and marketing in terms of promotion of a product or service.
Prerequisite(s)
Ad Graphic I
Corequisite(s)
Ad Graphic I
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Yeliz Bilir
Course Assistant(s)
Schedule
Tuesday 09:00 - 13:50
Tuesday 14:00 - 18:50 - 5B-11 mac lab.
Thursday 09:00 - 13:50 - 5B-11 mac lab.
Office Hour(s)
Tuesday 13:00 - 13:50 - CATS Chat Room
Teaching Methods and Techniques
It was planned formally, but after the developments experienced during the pandemic process, it was decided to continue the course with the Digital Distance Education method within the framework of the recommendations of YÖK. The theoretical part of the course will be supported by sectoral E-Webinars that will be given in the Fall Semester with 100% Asynchronous and Synchronous enriched digital method and CATs V3.0 interface. Those who can be given from the Applied parts of the course will also be given by Digital Distance Education method, according to the developments experienced during the pandemic process of the applications that cannot be given, in the Fall Semester, in the last semester of the semester, via the optional appointment method via the CATs V3.0 system and alternately watched hybrid method.
Principle Sources
-Lecture notes
BASIC RULES OF CREATIVE DESIGN
Writer: Paul Harris , Gavin Ambrose
Translator: Adnan Tepecik
Publisher: Literatür publishing
VISUAL COMMUNICATION AND GRAPHIC DESIGN
Writer : Tevfik Fikret Uçar
Publisher : İnkilap Bookstore
TASARIM FİKRİ
Writer: Gavin Ambrose
Publisher: Literatür publishing
PRINTING AND FINISHING IN GRAPHIC DESIGN
Writer: Gavin Ambrose
Publisher: Literatür publishing
TAM BENİM TİPİM (TİPOGRAFİ)
Writer: Simon Garfield
Translator: Sabri Gürses
Publisher: Domingo Publisher
Other Sources
web pages to be used on the internet
Freepik
iSTOCK
Mock-Up
Best of Behance
Creative Blocq
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Introduction to Graphics and Advertising.
Lecture and Project work Knowledge transfer
2. Week
An overview of the materials that make up the design.
Making a Brif presentation for project work.
Lecture and Project work Knowledge transfer
3. Week
In the bifurcation line, the sector, with the target audience survey
Discussion and determination of project topic.
Lecture and Project work Knowledge transfer
4. Week
Discussion of ideas on the selected project.
Lecture and Project work Knowledge transfer
5. Week
Idea and planning presentation / Project work
Lecture and Project work Knowledge transfer
6. Week
Sketch studies
Lecture and Project work Knowledge transfer
7. Week
Sketch studies
Lecture and Project work Knowledge transfer
8. Week
Sketches return to original work
Logo, Visual, Typography, etc. Making preliminary presentations of applications and discussing them on.
Lecture and Project work Knowledge transfer
9. Week
Project work and detailed discussion on the idea
Lecture and Project work Knowledge transfer
10. Week
sketch work
Lecture and Project work Knowledge transfer
11. Week
Explanation of missing errors by researching similar magazine designs made in the market.
Evaluation
12. Week
New Project Outdoor Designs Outdoor
Lecture and Project work Knowledge transfer
13. Week
Theoretical expression and practical considerations in outdoor advertisements and sketches.
Lecture and Project work Knowledge transfer
14. Week
Sketches
Lecture and Project work Knowledge transfer
15. Week
Sketch studies, evaluation of deficiencies and errors
Lecture and Project work Knowledge transfer
16. Week
Collection of Outdoor Advertising works by printing the works done.
Project Delivery
17. Week
Collection of Outdoor Advertising works by printing the works done.
Project Delivery
Assessments
Evaluation tools
Quantity
Weight(%)
Project(s)
1
100
Program Outcomes
PO-1
PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2
PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3
PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4
PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5
PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6
PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7
PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8
PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9
PO 9. Design on making a lifestyle.
PO-10
PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
Learning Outcomes
LO-1
Have knowledge about advertising and marketing,
LO-2
Learn methods of using graphic art in marketing communication,
LO-3
Determine the target group and learn to work in this direction,
LO-4
Ad design practice and discussions,
LO-5
Makes preliminary preparation and design application and examines according to the advertisement to be made,
