To gain ability to think creatively in advertising and design, to be able to conceptually approach the events, to teach them to adjust their point of view and to improve their problem solving skills.
Prerequisite(s)
Advertising And Creativity
Corequisite(s)
Advertising And Creativity
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Kaya Oral
Course Assistant(s)
Schedule
Thursday 13:00 - 14:50 - CATS Meetings
Office Hour(s)
Thursday 15:00 - 15:50 - CATS Chat Room
Teaching Methods and Techniques
It was planned formally, but after the developments experienced during the pandemic process, it was decided to continue the course with the Digital Distance Education method within the framework of the recommendations of YÖK. The theoretical part of the course will be supported by sectoral E-Webinars that will be given in the Fall Semester with 100% Asynchronous and Synchronous enriched digital method and CATs V3.0 interface. Those who can be given from the Applied parts of the course will also be given by Digital Distance Education method, according to the developments experienced during the pandemic process of the applications that cannot be given, in the Fall Semester, in the last semester of the semester, via the optional appointment method via the CATs V3.0 system and alternately watched hybrid method.
Principle Sources
-lecture notes
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
Meeting, Listening to the designer's own plans about the future, chatting.
narrative research
2. Week
What is Advertising and Creativity? Discussion of the question
narrative research
3. Week
What is the concept? Interrogation of creativity and concept relation
narrative research
4. Week
Questioning of the creativity system
narrative research
5. Week
Questioning of concepts
narrative research
6. Week
Questioning of concepts
narrative research
7. Week
Questioning of concepts
narrative research
8. Week
Concept and Creativity, project work
narrative research
9. Week
Concept and Creativity, project work
narrative research
10. Week
Concept and Creativity, project work
narrative research
11. Week
Project presentation, discussion, questioning
narrative research
12. Week
Project presentation, discussion, questioning
narrative research
13. Week
Project presentation, discussion, questioning
narrative research
14. Week
Project presentation, discussion, questioning
narrative research
15. Week
Project presentation, discussion, questioning
narrative research
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
50
Final Exam
1
50
Program Outcomes
PO-1
PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2
PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3
PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4
PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5
PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6
PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7
PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8
PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9
PO 9. Design on making a lifestyle.
PO-10
PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
