You will have information about the advertisement.
Advertising types are learned.
Techniques to be applied according to advertisement types are learned.
Advertising graphic applications in different categories are studied.
As a result of the designs created, theoretical and practical information is experienced in the field of advertising graphics.
Prerequisite(s)
MGT4001 Ad Graphic II
Corequisite(s)
MGT4001 Ad Graphic II
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Yeliz Bilir
Course Assistant(s)
Schedule
Tuesday 09.00-13.45 5B11
Office Hour(s)
Tuesday 09.00-13.45 5B11
Teaching Methods and Techniques
--Theory, research and practice.
Principle Sources
--ERTAN Güler & SANSARCI Emin: Görsel Sanatlarda Anlam ve Algı, Alternatif Yayıncılık, 2021, İstanbul.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Definition of advertisement.
Theory.
2. Week
Ad types.
Theory.
3. Week
Advertising and graphic design relationship.
Theory.
4. Week
Advertising / product / service relationship.
Theory.
5. Week
Creative advertising research.
Research.
6. Week
Creative advertising techniques.
Research and theory.
7. Week
Advertising applications for different sectors.
Practice.
8. Week
Advertising applications for different sectors.
Practice.
9. Week
Advertising applications for different sectors.
Practice.
10. Week
Advertising applications for different sectors.
Practice.
11. Week
Advertising design with different graphic production techniques.
Theory and practice.
12. Week
Advertising design with different graphic production techniques.
Theory and practice.
13. Week
Advertising design with different graphic production techniques.
Theory and practice.
14. Week
Advertising design with different graphic production techniques.
Theory and practice.
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Project(s)
1
100
Program Outcomes
PO-1
PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2
PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3
PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4
PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5
PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6
PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7
PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8
PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9
PO 9. Design on making a lifestyle.
PO-10
PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
Learning Outcomes
LO-1
You will have information about the advertisement.
LO-2
Advertising types are learned.
LO-3
Techniques to be applied according to advertisement types are learned.
LO-4
Advertising graphic applications in different categories are studied.
LO-5
As a result of the designs created, theoretical and practical information is experienced in the field of advertising graphics.
