|
Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
General information about the aim and content of the course, |
Oral Presentation,Sampling
|
2. Week |
Introduction to media planning, basic marketing knowledge |
Oral Presentation, Sampling |
3. Week |
Situation analysis, marketing objectives, marketing strategy |
Oral Presentation, Sampling |
4. Week |
The role of the marketing mix in media planning |
Oral Presentation, Sampling |
5. Week |
Goals of media planning |
Oral Presentation, Sampling |
6. Week |
Features of media messages |
Oral Presentation, Sampling |
7. Week |
Media planning and advertising relationship |
Oral Presentation, Sampling |
8. Week |
Stages of media planning - Competitive Analysis-Target Audience Analysis |
Oral Presentation, Sampling |
9. Week |
Mid-term Exam |
|
10. Week |
Stages of media planning: regionality of advertising, timing of advertising |
Oral Presentation, Sampling |
11. Week |
Stages of media planning: length of advertising campaign, timing strategies |
Oral Presentation, Sampling |
12. Week |
Stages of media planning: Media selection, features of media |
Oral Presentation, Sampling |
13. Week |
Budgeting, plan evaluation, revision in media planning |
Oral Presentation, Sampling |
14. Week |
Media planning examples |
Oral Presentation, Sampling |
15. Week |
Final Exam |
Oral Presentation, Sampling |
16. Week |
|
Oral Presentation, Sampling |
17. Week |
|
Oral Presentation, Sampling |