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Reputation Management
Course Code Semester
Course Name
LE/RC/LA
Course Type
Language of Instruction
ECTS
MHT0012
Reputation Management
2/0/0
DE
2
Course Goals
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturerİrem Aydoğdu
Course Assistant(s)
Schedule
Monday 14:00-15:50 Incirli Campus 3A02
Office Hour(s)
Monday 14:00-15:50 Incirli Campus 3A02
Teaching Methods and Techniques
--Lecture, Discussion
Principle Sources
--- Reputation Management, Sabrina Helm, Kerstin Liehr Gobbers, Christopher Storck
- Kurumsal İletişim, Joep Cornelissen
- Kurumsal İtibar Yönetimi, Seda Kayapalı Yıldırım
- Halkla İlişkiler nedir?, Filiz Balta Peltekoğlu
Other Sources
--Lecture notes, articles, theses
Course Schedules
Week
Contents
Learning Methods
1. Week
The concept of reputation and corporate reputation
Explanation, Sampling
2. Week
Reputation related concepts (Corporate identity, corporate communication, corporate culture, corporate image)
Explanation, Sampling
3. Week
Reputation criteria
Explanation, Sampling
4. Week
Importance and benefits of corporate reputation
Explanation, Sampling
5. Week
Crisis and corporate reputation management
Explanation, Sampling
6. Week
Public relations and reputation management
Explanation, Sampling
7. Week
Impact on corporate reputation and stakeholder relations
Explanation, Sampling
8. Week
Midterm exam
Explanation, Sampling
9. Week
Successful and effective reputation management in institutions
Explanation, Sampling
10. Week
Corporate social responsibility and reputation relationship
Explanation, Sampling
11. Week
The effect of digitalization on corporate reputation management
Explanation, Sampling
12. Week
Measuring reputation
Explanation, Sampling
13. Week
Student samples in terms of Reputation Management practices
Explanation, Sampling
14. Week
An overview
Explanation, Sampling
15. Week
Final Exam
Explanation, Sampling
16. Week
Explanation, Sampling
17. Week
Explanation, Sampling
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions
Course Assessment Matrix:
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8 PO 9 PO 10 PO 11 PO 12