What is social media, which has more users every day with the digitalization process and has become one of the main channels not only for entertainment purposes but also for different purposes such as marketing, sales, promotion and communication, how it works, its purposes, targets, marketing and marketing on these platforms. Ways and methods of communication, analysis and reporting systems constitute the main purpose of the course.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
O. Saruhan, Do You Want to Be a Social Media Monster?, Mediacat Publications, 2018.
G. Kawasaki, Social Media Art, Mediacat-Digitalage Publications, 2015
Other Sources
-Lecture notes and presentations
Course Schedules
Week
Contents
Learning Methods
1. Week
History and development of social media
2. Week
Basic concepts and definitions in social media
3. Week
The place and importance of social media in digital marketing
4. Week
Social media platforms
5. Week
Social media communication and management
6. Week
Content strategy and production on social media
7. Week
Design strategy and production in social media
8. Week
Social media optimization
9. Week
Analysis and reporting processes in social media
10. Week
Social media marketing
11. Week
Social media as a marketing tool
12. Week
Case studies
13. Week
Case studies
14. Week
Case studies
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
35
Final Exam
1
65
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
Understand what social media is and how it works
LO-2
Learning social media concepts and meanings
LO-3
Understanding the importance of social media in digital marketing
LO-4
Learning social media communication and management