The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
LecturerEmine Anık
Course Assistant(s)
Schedule
Tuesday, 13:00-15:50, 3B04, İncirli Campus
Office Hour(s)
Tuesday, 13:00, 3B04, İncirli Campus.
Teaching Methods and Techniques
-Lecture, presentation, case study
Principle Sources
-Marketing Principles, İsmet Mucuk, Türkmen Kitapevi, 2017, İstanbul
Other Sources
-Academic publications, case studies
Course Schedules
Week
Contents
Learning Methods
1. Week
Developments in Marketing
Lecture, presentation, case study
2. Week
Marketing Environment
Lecture, presentation, case study
3. Week
Strategic Marketing Management
Lecture, presentation, case study
4. Week
Marketing Research, Market Types
Lecture, presentation, case study
5. Week
Segmentation, Targeting, Positioning
Lecture, presentation, case study
6. Week
General review
Lecture, presentation, case study
7. Week
Marketing Mix: Product
Lecture, presentation, case study
8. Week
Marketing Mix: Price
Lecture, presentation, case study
9. Week
Marketing Mix: Place
Lecture, presentation, case study
10. Week
Marketing Mix: Promotion
Lecture, presentation, case study
11. Week
Sevice Marketing: Product, Price
Lecture, presentation, case study
12. Week
Sevice Marketing: Place, Promotion
Lecture, presentation, case study
13. Week
Global Marketing
Lecture, presentation, case study
14. Week
Digital Transformation Trends in Marketing
Lecture, presentation, case study
15. Week
Final
Exam
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Final Exam
1
100
Program Outcomes
PO-1
P O 1. To have basic knowledge about Public Relations and Advertising
PO-2
P O 2. To have basic knowledge about Human Resources
PO-3
P O 3. To have basic knowledge about Marketing
PO-4
P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts
PO-5
P O 5. To have basic knowledge about information technology
PO-6
P O 6. To have basic knowledge about Law
PO-7
P O 7. To have basic knowledge about Project Management
PO-8
P O 8. To have knowledge on Atatürk Principles and Revolution History
PO-9
P O 9. To have professional English on Communication
PO-10
P O 10. To have knowledge about effective Turkish Language
PO-11
P O 11.To have knowledge about communication
PO-12
P 0 12.To have knowledge about business functions
Learning Outcomes
LO-1
Explain the subject of marketing, its scope, development periods in marketing understanding and modern marketing management, macro and micro external environmental factors affecting marketing. Explains strategic marketing planning, marketing information system and marketing research and explains their mutual relations
LO-2
Explains the consumer market and its types, the factors affecting consumer behavior and the consumer purchasing decision process. Explains the structure and characteristics of the industrial market, purchasing methods and industrial buyer behaviors. Explaining targeted marketing in detail; tells the meaning, benefits, limits and main market segmentation criteria and forms of market segmentation. Explains target market selection strategies and positioning.
LO-3
Examines the marketing mix elements in detail. It classifies products and explains some marketing features, product planning, new product development process and product life cycle. It gives information about product pricing, distribution and promotion activities. Explains service marketing. Explain how the marketing mix is affected by the new generation marketing concepts.
LO-4
Explains the international marketing environment and ways of entering the market by associating them with e-commerce.
LO-5
Explains new generation marketing concepts, digital transformation in marketing, new applications and trends.
