Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT1925	1	Introduction to Advertising	3/0/0	CC		3

Course Goals	Advertising and pump filters, advertising strategies
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Büşra Kaya
Course Assistant(s)
Schedule	Friday 11:00-13:50 2A02
Office Hour(s)	CATS Meetings
Teaching Methods and Techniques	Lecture and discussion of current events in class.
Principle Sources	*Kavram ve Kuramlarıyla Reklam (Prof. Dr. Filiz Balta Peltekoğlu)   *Tüketici Davranışı ve Pazarlama Stratejileri (Prof. Dr. Erdoğan Koç)   *Reklamın Dili (Uğur Batı)
Other Sources	*https://hbrturkiye.com/   *https://www.boomsocial.com/   *https://www.campaigntr.com/   *https://www.capital.com.tr/   *https://dijilopedi.com/   *https://www.marketingturkiye.com.tr/   *https://mediacat.com/   *https://pazarlamasyon.com/   *https://wearesocial.com/   *https://www.webtekno.com/

Course Schedules
Week	Contents	Learning Methods
1. Week	Advertising and Communication	Verbal lecture
2. Week	Advertising Concept	Verbal lecture
3. Week	Digital Advertising	Verbal lecture
4. Week	Advertising Types	Verbal lecture
5. Week	Historical Development of Advertising	Verbal lecture
6. Week	Marketing Communications	Verbal lecture
7. Week	Midterm exam
8. Week	Advertising Concept as a Marketing Communication Element	Verbal lecture
9. Week	Integrated Marketing Communications	Verbal lecture
10. Week	Agency Staff and Agency Jargon	Verbal lecture
11. Week	Advertising Campaigns	Verbal lecture
12. Week	Advertising Campaigns	Verbal lecture
13. Week	Advertising and Society	Verbal lecture
14. Week	Final
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Homework / Term Projects / Presentations	1	10
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Becomes aware of the importance of new trends in advertising. LO-2 Recognizes institutions and organizations related to advertising. LO-3 Understands the importance of advertising in terms of marketing communication. LO-4 Recognizes advertising environments. LO-5 Advertising campaign can be planned.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5