Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT1001	1	Introduction to Public Relations	3/0/0	CC	Turkish	4

Course Goals	Learning the basic concepts of public relations, understanding the historical development and examining the dynamic structure of the profession through examples.
Prerequisite(s)	--------
Corequisite(s)	--------
Special Requisite(s)	--------
Instructor(s)	Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
Schedule	Wednesday 12:00-14:50 3B08
Office Hour(s)	CATS Meetings
Teaching Methods and Techniques	To lecture and to discuss the current issues
Principle Sources	*İletişim (Prof. Dr. Orhan Küçük)   *Dijital İletişimi Anlamak (Yusuf Adıgüzel, Mustafa Bostancı)   *Dijitalleşme ve İletişim (Pınar Aslan) *Dijital Halkla İlişkiler (Dr. Elif Başak Sarıoğlu)   *Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott)   *Kurumsal İletişim (Joep Cornelissen)   *Medya ve İletişim Teknolojileri. (Çev., Mete Çamdereli)
Other Sources	*https://hbrturkiye.com/   *https://www.boomsocial.com/   *https://www.campaigntr.com/   *https://www.capital.com.tr/   *https://dijilopedi.com/   *https://www.marketingturkiye.com.tr/   *https://mediacat.com/   *https://pazarlamasyon.com/   *https://wearesocial.com/   *https://www.webtekno.com/

Course Schedules
Week	Contents	Learning Methods
1. Week	Public Relations Definition & Conceptual Framework	Lecture, presentation, case study
2. Week	The Importance of Public Relations in Business	Lecture, presentation, case study
3. Week	Historical Development and Models of Public Relations	Lecture, presentation, case study
4. Week	Public Relations and Related Fields	Lecture, presentation, case study
5. Week	Internal and External Public Relations	Lecture, presentation, case study
6. Week	Symmetrical - Asymmetric / Proactive - Reactive Public Relations	Lecture, presentation, case study
7. Week	Midterm Exam
8. Week	Corporate Image-Corporate Identity	Lecture, presentation, case study
9. Week	Public Relations Application Areas	Lecture, presentation, case study
10. Week	Digital Transformation of Target Audience	Lecture, presentation, case study
11. Week	Digital Public Relations	Lecture, presentation, case study
12. Week	Storytelling and Public Relations in a Digitalized World	Lecture, presentation, case study
13. Week	The Role of Social Media, Big Data and Artificial Intelligence in Digital Public Relations	Lecture, presentation, case study
14. Week	The Role of Social Media, Big Data and Artificial Intelligence in Digital Public Relations	Lecture, presentation, case study
15. Week	Final Exam
16. Week	Final Exam
17. Week	Final Exam

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Homework / Term Projects / Presentations	1	10
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To explain the concept of public relations in detail LO-2 To have knowledge about the areas related to public relations LO-3 To know the qualities that the public relations specialist should have LO-4 To be able to know the concepts related to of public relations and explain LO-5 To learn the stages of public relations process

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5