Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	Examine the issue of advertising in terms of integrated marketing communication
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Advertising and Communication	Digital Education
2. Week	Advertisement Concept	Digital Education
3. Week	Digital Advertising	Digital Education
4. Week	Types of Ads	Digital Education
5. Week	Historical Development of Advertising	Digital Education
6. Week	Marketing Communications	Digital Education
7. Week	Advertisement Concept as a Marketing Communication Element	Digital Education
8. Week	Midterm Exam
9. Week	Integrated Marketing Communications	Digital Education
10. Week	Agency Staff and Agency Jargon	Digital Education
11. Week	Advertising Campaigns	Digital Education
12. Week	Advertising Campaigns	Digital Education
13. Week	Advertising Campaigns	Digital Education
14. Week	Advertising and Society	Digital Education
15. Week	Final
16. Week	Final
17. Week	Final

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	20
Final Exam	1	80

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Knowing the general principles of advertising LO-2 Gain information about the marketing communication LO-3 Be Informed about the relationship between advertisers and the advertising agencies LO-4 Assessment in terms of aesthetics and fine arts LO-5 Remind the needs of an advertiser to know in terms of ethics and professional responsibility

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60